Most guys carry their money in their wallets. Wiseguys carry their money in a wad, held together with a rubber band off a broccoli stalk. Wiseguys don’t carry credit cards and IDs, just cold, hard cash. The creator of Broccoli Wad went into the Shark Tank asking for $50k for a 20% share of the company. Barabara made a deal for a higher 40% equity, of which she gave half to Vinny Pastore for the rights to use his brand and image on the product.