Sisters Rachelle Hyde and Kara Haught pitch their line of swimwear in Episode 3, Season 8 of Shark Tank. They’re 7th generation Floridians who spent much of their childhood in swimsuits, enjoying the Florida beaches and lakes. The sisters were frequently swimming, wake boarding, fishing, or rope swinging – so they know a thing or two about swimwear. Rachelle and Kara would even wear their swimsuits at Christmas and birthday parties.
When you live in a swimsuit you learn that a bikini isn’t alway appropriate, and more modest swimwear often lacks style and isn’t designed with movement in mind. When the sisters couldn’t find the swimwear they wanted, they learned how to make their own and launched a line of suits for women. The Raising Wild product line has grown to include swimwear for kids, including girls and boys suits.