Are you sitting right now? How is your posture? Is your back straight or are you hunched over? How is your neck? The average person sits for over 9 hours every day, and most of us do it incorrectly. Because of the way that we sit, 90% of us will develop back pain and related health problems as we age.

Poor posture affects more than just your back, it is also shown to influence your mood, overall happiness, and how optimistic and confident we feel. Poor posture can cause GI issues, poor circulation, spider veins, increased stress, and even makes you look heavier – when you’re hunched over, your belly has nowhere to go but down and out—so you look fatter. Studies show that good posture projects confidence and trust and can lead to promotions and higher pay.

Katherine Krug developed BetterBack to improve her posture and ease the pain caused by Sciatica. She had tried every special pillow, brace, and therapy, not to mention visits to doctors and specialists, but she couldn’t find anything that worked.

Betterback is almost effortless to use and is portable enough to take with you anywhere, and since it trains you how to sit correctly, you will benefit from the device even when you’re not wearing it. BetterBack forces you to sit with an upright posture, relieving stress on your spine.

It’s great for working at your desk, sitting on an airplane, sitting in a restaurant, sitting in class, really anywhere you have a chair. The more you use it the greater the benefit you’ll receive. Use BetterBack for 15 minutes a day to improve your posture, ease back pain, and improve your health. For an even greater effect wear BetterBack for at least 1 hour a day and you’ll re-train your body, creating a habit of good posture when you’re sitting or standing, whether you’re wearing BetterBack or not.

BetterBack is available on Amazon Launchpad – Amazon’s exclusive marketplace for cutting edge startups.

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