Founded in 2021 by the Sophie Nistico, See The Way I See is a mental health awareness clothing brand that has become a beacon of hope for those grappling with mental health challenges.
At the heart of See The Way I See lies Sophie’s determination to destigmatize mental health issues and provide a supportive community for individuals on their journeys towards healing. What began as a modest investment of $500 into a print sticker-cutting machine has blossomed into a thriving enterprise, offering a diverse range of products that extend far beyond mere apparel.
The brand’s offerings encompass a carefully curated selection of clothing, jewelry, accessories, and stationery, each piece meticulously designed to promote mental health awareness and foster a sense of belonging. The clothing line, in particular, features positive affirmations adorning the sleeves, serving as gentle reminders of resilience and empathy. From “Anxious” accompanied by “this too shall pass” to “Practice Empathy” paired with “always act kinder than you feel,” these garments transcend mere fashion statements, becoming symbols of solidarity and encouragement.
Inclusivity is a cornerstone of See The Way I See’s ethos, with products available in an extensive size range, spanning from XXS to 6XL. This commitment to inclusivity ensures that individuals of all shapes and sizes can find solace and representation within the brand’s offerings.
Sophie’s entrepreneurial journey reached a pivotal moment when she appeared on the esteemed Shark Tank television series in Season 14, Episode 21. Armed with a compelling pitch and impressive sales figures, including a staggering $260,000 in sales within a mere 24 hours and a lifetime total of $2.3 million, Sophie sought an investment of $250,000 for a 10% equity stake in her business. Despite the Sharks’ acknowledgment of her remarkable accomplishments, they ultimately concluded that her financial success and business acumen rendered an investment unnecessary.
Undeterred by this outcome, See The Way I See has continued to flourish, its growth trajectory propelling it from Sophie’s parents’ basement to a larger warehouse capable of accommodating the increasing demand for its products. Within a single year, the brand completed an astonishing 50,000 orders, generating over $3 million in sales – a testament to the resonance of its mission and the quality of its offerings.
The business model of See The Way I See revolves around “drops,” a strategic approach where products are released in limited quantities, ensuring a sense of exclusivity and driving rapid sell-outs. This method has not only fueled the brand’s success but also fostered a dedicated community of loyal customers eagerly anticipating each new release.
Extending beyond mere commercial endeavors, See The Way I See embodies a philanthropic spirit, contributing to various organizations dedicated to mental health advocacy, including NAMI and the AMF Migraine Foundation. This commitment to giving back underscores the brand’s dedication to creating a holistic support system for those navigating the complexities of mental health.
As of 2023, See The Way I See boasts an impressive net worth of $2.5 million, a testament to its rapid growth and unwavering dedication to its mission. Sophie herself has amassed a personal net worth of $3 million, a remarkable achievement for an entrepreneur whose journey began with a modest investment and a profound desire to make a difference.
With a strong social media presence and a growing following on platforms like Instagram and TikTok, See The Way I See has succeeded in fostering a vibrant community of individuals united in their pursuit of mental well-being. The brand’s products – encompassing T-shirts, sweatpants, shorts, phone cases, tote bags, stickers, and rings – serve as tangible reminders of the importance of self-care, self-acceptance, and empathy.
As See The Way I See continues to thrive, its impact extends far beyond the realms of fashion and commerce. It stands as a beacon of hope, a rallying cry for those who have felt the weight of mental health challenges, and a testament to the power of purpose-driven entrepreneurship. With Sophie Nistico at the helm, this remarkable brand is poised to continue its journey, inspiring and empowering individuals worldwide to embrace their authentic selves and find strength in vulnerability.
