Kate Sieler and Samantha Martin started Left Field to build a media and production business that speaks to women as sports fans. They saw a gap in how sports stories were covered and who those stories were built for. They wanted to create sports content that felt natural for people who follow teams and athletes but do not see themselves reflected in the usual sports media tone.
Left Field began as a small startup focused on digital sports storytelling. Their work centered on social-first video, athlete features, and culture-driven coverage. The style leaned on short-form content that could travel easily on platforms where fans already spend time.
Sieler and Martin built the business around the idea that sports media does not have to be limited to game recaps and highlights. They treated sports as part of daily culture. That opened the door to content about identity, community, and how sports fits into the rest of a person’s life.
As the company grew, Left Field moved into production work for larger partners. They expanded from posting their own content to producing projects for leagues, teams, athletes, and sponsors who wanted a similar voice and format. That shift let them operate as both a publisher and a creative studio.
The founders kept the business focused on clean production and clear storytelling instead of hot takes. That approach helped Left Field fit into a changing media market where brands and sports groups want content that looks native on social platforms and still feels professional.
Left Field’s story is tied closely to its founders. Sieler and Martin started it because they wanted sports media to include more points of view and because they wanted to build a business that matched how modern fans actually follow sports.
