Artificial Intelligence (AI) is revolutionizing the beauty industry, and PROVEN Skincare is in the vanguard. AI is the ability of a computer to assess a colossal amount of information, draw rational conclusions and select relevant details faster than is humanly possible. It is Netflix recommending movies based on everything they know about us. It is Alexa, like the smartest personal assistant ever, answering questions, reporting on weather and traffic, scheduling our appointments, reading to us, shopping for us. AI allows PROVEN to customize products that address each individual’s unique needs and deliver better results more quickly.
Ming Zhao, using her Harvard MBA as a successful private equity investor, had problem skin. She tried every product that came down the pike, but they all were expensive failures. Unknown to her at the time, at Stanford University, Amy Yuan, PhD in Computational Physics, had her own skin problems and was building the platform that would become the Skin Genome Project. Fortunately, Ming and Amy met and founded PROVEN Skincare with Ming as CEO and Amy as CTO.
The Skin Genome Project is the most comprehensive skincare database ever created. It includes more than 4,000 scientific publications, 20,000 ingredients, 100,000 individual skincare products, and 8 million customer reviews, as well as fraud-detection algorithms to rule out fake reviews. It won MIT’s Artificial Intelligence Award in 2018. Once the database was in place, Ming and Amy collaborated with industry-leading dermatologists to develop the formulas that would work best for every woman and man.
To get started, users spend a few minutes taking the Skin Genome Quiz that determines 47 factors about you and your skin, your heritage, lifestyle, right down to the water hardness, humidity level, and UV index in your ZIP code. All of that information is funneled into an algorithm that decides what ingredients are most effective for your skin and the precise concentrations in little more than a blink of an eye. Then three multifunctional skincare products are custom-made to cleanse, protect and renew your skin.
- The cleanser contains ingredients that detoxify and balance the skin. There is no need for a separate toner or exfoliator, so you spend less time on your beauty routine.
- The daily moisturizer contains SPF and protects by acting as a barrier between your skin and all the air pollution, digital pollution (from phones and computers), and UV rays. It deeply hydrates, aiding in the retention of water in the outer layer of the skin and the skin’s natural oils.
- The night cream delivers intensive nourishment to repair, plump and firm the skin while you sleep. Your skin stays supple and youthful, and you wake up refreshed and renewed.
The cutting-edge ingredients go through strenuous microbe, stability, efficacy, and safety testing. PROVEN sources ingredients only from reputable suppliers, and your personalized products are made in the US in an FDA-accredited laboratory. The products are not tested on animals and are free of phthalates, parabens, formaldehyde and SLS (sodium lauryl sulfate that irritates the skin, eyes, mouth and lungs.
PROVEN earned a coveted spot inside the gift bags that went to 2018 Academy Award nominees and was named one of the top beauty innovations of 2019 by Allure magazine.
