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Beauty & Health

Mirai Soaps and Body Care

Koko Hayashi never forgot the day her friend asked why her grandmother smelled strange. Koko was a child at...
Food & Drink

Cricket’s Candy Creations

Leila “Cricket” Azima never planned to open a candy studio. She spent decades teaching kids to cook and think...
Sports & Outdoors

Morrison Outdoors Sleeping Bags

Tavis Malcolm grew up backpacking and camping, and he always knew he’d share that experience with his own kids....
Service

ESAI AI College Admission Advisor

Julia Dixon worked as an independent college counselor before she built an AI company. She had studied at the...
Home, Garden & Tools

Rocco Smart Fridge

Sam Naparstek stayed in dozens of rental apartments during his time leading product development at Away, the luggage company....
Home, Garden & Tools

Fanion Onion Cutting Fan

Glenn Smith had cooked with onions for years, but no matter how often he chopped them, he could never...
Food & Drink

Jaju Pierogi

Sisters Casey and Vanessa White grew up in western Massachusetts surrounded by the smells and taste of their family’s...
Home, Garden & Tools

Permaplug Charger Lock

Zak Jones lived in a household where phone chargers always seemed to disappear. He was raising kids, juggling daily...
Clothing, Wearables & Accessories

Essence Aromatherapy Ring

The story of Essence began on an airplane. Michael DeLeeuw, a financial services professional who traveled frequently for work,...
Food & Drink

Mad Mutz Mozzarella Sticks

Mad Mutz Mozzarella Laboratory is an Atlantic City-based company specializing in gourmet mozzarella sticks. It was co-founded in 2024...
Beauty & Health

Go Nutz Razor

Landon McKinnis started Private Grooming, LLC in 2019 as a vehicle to create a better body-grooming device. A self-described...
Entertainment & Arts

Frame Your Feline

Frame Your Feline was conceived by Kristina Hughes and Brian Vermeire as a creative solution to a common pet...
Clothing, Wearables & Accessories

Sock Candy Women’s Socks

Mary Yashan Gui didn’t start her career in fashion. She immigrated from China to the United States at age...
Pet Care

Ruff Liners Dog Car Seat Covers

Ruff Liners is a small company that makes heavy-duty dog seat covers for cars and trucks. Founded in 2021...
Food & Drink

Jane Foodie Frozen Foods

Jane Foodie was born out of founder Jane E. Carroll’s remarkable journey of reinvention. Carroll began her career far...
Home, Garden & Tools

Airtulip Air Purifying Headboard

AirTulip is a New York-based startup that develops cleanroom-grade air purification systems to create “bubbles” of contaminant-free air in...
Entertainment & Arts

Paper Tacos Greeting Cards

Paper Tacos is a greeting card business founded by Jesús Ruvalcaba. The company focuses on creating culturally specific cards...
Entertainment & Arts

Future Circus Mixed Reality

Future Circus is a mixed reality entertainment venture co-founded by Brent Bushnell and Aiden Wolf. The company develops immersive...
Home, Garden & Tools

Cowpots Biodegradable Pots

CowPots is a biodegradable pot manufacturer based on a third-generation dairy farm in northwest Connecticut. The business was founded...
Service

History By Mail Historical Documents

History By Mail is a subscription-based service that sends replicas of historical documents through the mail each month. The...
Food & Drink

BAM Plant-based Milk

BAM (Because Agriculture Matters) is a mission-driven food startup offering America’s first plant-based milk made from buckwheat. The company...
Entertainment & Arts

Blackdot Automatic Tattooing Device

Blackdot is an Austin-based startup that is blending technology with body art to transform how tattoos are designed and...
Clothing, Wearables & Accessories

Firefly Workout Recovery Device

Firefly Recovery is a Los Angeles-based company that provides a wearable athletic recovery device designed to enhance muscle recovery...
Sports & Outdoors

Duzter Cut Resistant Hockey Apparel

Duzter is a Maryland-based hockey protective gear company founded by a father-and-son duo, Martin Negron Jr. and Martin Negron...
Entertainment & Arts

Hella Awkward by Awkward Games

Awkward Games was born during the height of the COVID-19 lockdown in New York City. In mid-2020, Brittane Rowe...
Toys, Kids & Babies

Dig World Construction Equipment for Kids

Dig World is the first construction equipment-themed adventure park in Texas, offering children and adults the chance to operate...
Home, Garden & Tools

Riverbend Resources Poultry Care

From Homesteader to Inventor A few years ago, Erik Diedrichsen and his family moved from city life in Boston to...
Clothing, Wearables & Accessories

Domedock Hat Rack

The story of DomeDock began in 2019 in Lubbock, Texas. John Giles was an avid hat collector struggling with...
Food & Drink

Kiid Coffee for Kids

Kiid Coffee, founded by David Sanborn and his son Ethan, offers a beverage designed for children that provides essential...
Home, Garden & Tools

Happy Birdwatcher Birdseed

Happy Birdwatcher is a company that provides high-quality, customized birdseed blends designed to attract specific bird species based on...
Service

Remento Memories Keepsake Book

Remento is a service designed to help individuals and families preserve personal stories in a structured and accessible format....
Food & Drink

GoodLove Foods Gluten-free Baked Goods

GoodLove Foods specializes in gluten-free, frozen, ready-to-bake products designed for those with celiac disease and others seeking gluten-free options....
Tech & Electronics

Lectic Electric Skateboard & Scooter Kits

Lectec was founded by Jared Ebersole and Luke St. Amand. Jared, now the CEO of Lectec, started his entrepreneurial...
Toys, Kids & Babies

Bumpeez Bumper Cars

Bumpeez is a toy company that designs and manufactures inflatable character bumper cars for young children. Founded in 2022...
Tech & Electronics

FlaminGO Phone Charger

Smith Baggett founded FlaminGO Charger in 2018. As a fourth-generation cattle rancher and auctioneer, Baggett pursued his entrepreneurial interests...
Food & Drink

Joyebells Pies

Joyebells is a family-owned pie company founded by Joye B. Moore in 2019. The company specializes in sweet potato,...
Toys, Kids & Babies

Tabeeze Baby Onsies

When architect Carrie Shaltz Haslup watched her brother and sister struggle to undress their baby daughter for skin-to-skin feeding...
Clothing, Wearables & Accessories

CharCharms Water Bottle Accessories

Charlotte Trecartin came up with the idea for CharCharms while studying business at the University of Illinois Urbana-Champaign. At...
Service

Nameberry Baby Names

When writers Pamela Redmond and Linda Rosenkrantz published their first baby name book "Beyond Jennifer & Jason" in 1988,...
Home, Garden & Tools

Rinseroo Shower and Sink Hose

A crowded beach house with fifteen family members and four dogs led Lisa Lane to develop a solution that...
Clothing, Wearables & Accessories

ToughCutie Socks

ToughCutie is an outdoor sock brand founded by Brittany Coleman, created to address gaps in outdoor gear for women....
Clothing, Wearables & Accessories

Onewith Swimsuits

Hayley Segar was tired of uncomfortable swimsuits. Working as a content creator in the bridal fashion industry, she had...
Entertainment & Arts

Legit Kits Quilt Kits

In the craft of quilting, where complexity often intimidates newcomers, Legit Kits offers a unique approach to mastering fabric...
Home, Garden & Tools

Petite Keep Keepsake Trunks

Lindsay Mullenger founded Petite Keep in January 2020, driven by a personal challenge in preserving family memories. As a...
Tech & Electronics

TripleLite 180° Flashlight

In 2012, a near-accident on outdoor stairs led Ron Pritchett to develop an innovative solution to a common problem...
Service

Hiccup Reusable Cups for Runners

A cross-country flight and marathon in December 2019 led Coast Guard veteran Kristina Smithe to identify a specific environmental...
Food & Drink

PhoLicious Rice Noodle Soup

When the COVID-19 pandemic closed restaurants in 2020, former emergency room nurse Anh Trousdale and her husband Joseph found...
Beauty & Health

BroGlo Tanning Spray

In March 2021, three friends - Tom Phillips, Jaron Nalewak, and Joe McDevitt - launched BroGlo, a self-tanning company...
Clothing, Wearables & Accessories

Wildcoat Animal Winter Coats

Wildcoat, a company based in Boulder, Colorado, was founded by Carlo DiMeo in 2020. The idea for the business...
Clothing, Wearables & Accessories

Coordinates Matching Pajamas

Aaron Ross and Sanya Richards-Ross, both accomplished athletes, have transitioned from their storied sports careers into entrepreneurship with the...
Home, Garden & Tools

Gnome Advent Calendar

Jenna Hess founded Gnome Advent Calendar with the goal of creating handcrafted products that bring joy to seasonal celebrations....
Service

Snow Scholars Student Snow Removal

Snow Scholars is a residential snow removal service that operates on six college campuses across the Midwest. The company...
Sports & Outdoors

Pepper Pong Portable Tabletop Game

Tom Filippini's journey from struggling with alcohol addiction to creating an innovative tabletop game illustrates how personal challenges can...
Home, Garden & Tools

FOAM Coolers

The story of FOAM Coolers is one of problem-solving and practical innovation, born from the personal experiences of its...
Home, Garden & Tools

Taverns to Go Outdoor Bars

When the COVID-19 pandemic shuttered bars and restaurants across the United States, two Irish expats in New York City...
Clothing, Wearables & Accessories

Kaan’s Designs Family Matching Clothing

KAAN Designs is a family lifestyle brand founded by Ashley and Kenny Green from Fort Wayne, Indiana. What began...
Sports & Outdoors

Chalkless Grip Enhancer

Chalkless, a innovative grip-enhancing product, was created by chemical and coatings experts Greg Pope and James Pidhurney. The duo...
Food & Drink

Y’all Sweet Tea

Y'all Sweet Tea was founded by Darien Craig, whose passion for the quintessential Southern drink motivated him to turn...
Entertainment & Arts

Chompsaw Cardboard Cutting Tool

Founded in 2022 by Kausi Raman and Max Liechty, ChompShop aims to inspire the next generation of inventors, thinkers,...
Entertainment & Arts

Creator Camp Summer Camps

Creator Camp is an edutech company dedicated to empowering children aged 6-13 with hands-on creative-tech skills. Founded by Kai...
Clothing, Wearables & Accessories

1920 Convertible Jackets

Founded in 2018 by Ashley Sankar, a former U.S. Army Logistics Officer, 1920 is a clothing company focused on...
Clothing, Wearables & Accessories

Moonies Swimsuits

What started as a comical, improvised swimsuit for a weekend lake competition has blossomed into a thriving men's swimwear...
Home, Garden & Tools

Terrashroom Mushroom Grow Chamber

Founded by product inventor Jared Steele, Terrashroom is an innovative, app-controlled grow chamber designed to make mushroom cultivation accessible...
Food & Drink

Fysh Foods Plant Based Fish

Fysh Foods was founded by Zoya Biglary and Chef Paul Barbosa Jr. to provide a sustainable, cruelty-free substitute for...
Beauty & Health

Sugardoh Hair Removal

Founded in September 2020 by Aliyah Marandiz in Austin, Texas, Sugardoh offers an eco-conscious approach to at-home hair removal....
Beauty & Health

Kobee’s Lip Balm

In his freshman year dorm room at Loyola University Chicago, Kobe Harris began developing what would become Kobee's, a...
Food & Drink

Doatnut Gluten-Free Doughnuts

In 2021, Kimberly Aguirre and her husband launched Doatnut (pronounced doh-OAT-nut) in Oceanside, California, creating a unique approach to...
Sports & Outdoors

Yardsale Magnetic Ski Poles

When Kelly McGee and Cristina Ashbaugh founded Yardsale in April 2023 in San Francisco, they identified two persistent challenges...
Food & Drink

Topsail Steamer Seafood Buckets

Founded in 2017 on North Carolina's Topsail Island, Topsail Steamer has simplified the messy process of seafood boils. The...
Sports & Outdoors

RigStrips Gear Holders

Born from a real-world problem at Keystone Ski Resort, RigStrips emerged as a practical solution for outdoor enthusiasts looking...
Food & Drink

Life Raft Treats Ice Cream

In the heart of Charleston, South Carolina, Life Raft Treats has carved out a unique niche in the dessert...
Sports & Outdoors

BucketGolf Backyard Golf

What started as a thoughtful homemade gift has evolved into a successful outdoor gaming company. BucketGolf, owned by Elevate...
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