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Clothing, Wearables & Accessories

UnderWarmer Heated Shirt

Brothers Paul and Bryan Schaefer started developing UnderWarmer in the St. Louis area in 2015 as a simpler way...
Food & Drink

Nutcase Nut Milk

Nutcase began with a chocolate cashew milk that Jo Weinand made at home during the COVID lockdowns in Canada....
Pet Care

Pup Stack Dog Leash Anchor

Brian Zibricky came up with Pup Stack after his family brought home a puppy named Cooper in late 2019....
Beauty & Health

Zalt Electrolyte Pouches

Zalt began with a product that did not yet exist. Sam Mitchell was looking through social media posts about...
Beauty & Health

Cold Current Kelp

Inga Potter and Krista Rosen started a kelp farm in southern Maine in 2021 without knowing what they would...
Clothing, Wearables & Accessories

Skimpies

Bette Bentley came up with Skimpies in 2020 because she could not find underwear she liked wearing with leggings....
Home, Garden & Tools

Ellavate Electric Wagon

The idea for Ellavate came during a Lancaster family trip to the beach over the Fourth of July weekend...
Sports & Outdoors

Ollyball Indoor Ball

Joe Burke started working on Ollyball after his daughter knocked a plate of spaghetti onto the family’s new couch...
Home, Garden & Tools

Fun Delivered

Rebecca Dallman and Jena Butler were looking for a new business in early 2021 after the pandemic brought their...
Sports & Outdoors

Ball 2 Electronic Ball

Ball 2 began with Kevin Langdon’s effort to get his children moving while keeping some of the technology they...
Service

Wedding Weekender

Anne Marie Carroll started Wedding Weekender after struggling to find a wedding video service that fit her budget and...
Home, Garden & Tools

The Caulking Finger

Daniel Stephenson created The Caulking Finger after years of smoothing caulk left his fingertips sore and cut. The Georgia...
Food & Drink

pi00a Pizza

pi00a began as a family effort shaped by years of working around barriers. Melody Stein had long wanted to...
Service

Packd Travel Bags

Packd began with a problem Lauren Kyle Call ran into while traveling. She worked in design, where layout and...
Apps

Parrot Finance

Parrot began with a problem its founders had seen firsthand. While working in finance and tech, they noticed that...
Food & Drink

Don’t Worry Snacks

The idea behind Dont Worry Snacks started with a single product and a long stretch of testing. Early work...
Food & Drink

PowerSoul Cafe

Dina Mitchell spent much of her career in the restaurant industry before starting PowerSoul Cafe. She worked for years...
Sports & Outdoors

STOMP Athletics Traction

STOMP Athletics grew from a simple frustration on the court. David Gonzales first thought of the idea in 2007...
Beauty & Health

Crowned Skin Men’s Skincare

Darrell Spencer built Crowned Skin after several years working in digital advertising, where he helped large tech firms manage...
Home, Garden & Tools

HiberTec Homes

HiberTec Homes began with an idea that took shape in California during a period of increasing wildfire damage. Holden...
Food & Drink

Hundy Fruit Pops

Hundy began with a routine problem that Aviv Schor and Michelle Schor encountered as new parents. Trips to the...
Sports & Outdoors

9 Strap

9 Strap began with a single idea that came out of watching a baseball game. Ryan Vaughn, who grew...
Apps

Bloom Screen Time App

Bloom began as a small project between two college students trying to solve a personal problem. Danny Super Chmaytelli...
Toys, Kids & Babies

Glimmer Wish

Glimmer Wish began as a family effort shaped by a child’s idea. Sydney Myers started the business in 2019...
Clothing, Wearables & Accessories

GOB Earplugs

GOB began with Lauryn Anna Menard and a set of practical concerns about waste. While working in design and...
Food & Drink

Beer Girl

Beer Girl began with Caroline Renezeder Foulk and her interest in craft beer and communication. After working in marketing...
Beauty & Health

REMplenish

REMPlenish traces back to a graduate project and a clinical question. In 2017, Anders Olmanson was studying medical device...
Clothing, Wearables & Accessories

Never Have I Ever

Never Have I Ever began as a small project built around art and beauty. The idea came from Susana...
Clothing, Wearables & Accessories

Riptie Hair Ties

Riptie began with a problem that Sarah Fox dealt with almost every week. Fox spent years around the ocean....
Sports & Outdoors

CleanGreen Golf Balls

CleanGreen Golf Balls began with two brothers in Bastrop Texas who saw a steady supply of lost golf balls...
Food & Drink

Nude Foods Market

Nude Foods Market began with a simple question about grocery waste. Rachel Irons and Verity Noble had both spent...
Food & Drink

Hot Girl Soda

Aarica Griner began experimenting with drink recipes in 2022. She mixed aloe vera juice with fruit juices and sparkling...
Beauty & Health

Cranel

A simple question started the company. Why do so many women rely on the same few options for urinary...
Pet Care

Paco & Pepper Cat Litter

After moving to the United States, Kristina Drobachevskaia noticed her cat Paco dealing with recurring respiratory problems. She began...
Home, Garden & Tools

The Chair Blanket

Cold stadium seats and folding chairs have a way of making their presence known. You sit down and feel...
Clothing, Wearables & Accessories

BRCE Shoelaces

Madhav Agarwal and Tanvi Gadamsetti created BRCE to solve a simple problem, shoelaces coming untied at inconvenient moments. They...
Home, Garden & Tools

BoxBlayde Electric Box Cutter

Rob Wright was unloading boxes in his garage when he missed the tape line with his utility knife and...
Service

The Yes Girls Proposal Planner

The Yes Girls is a luxury event planning company that specializes in personalized marriage proposals. The business was originally...
Sports & Outdoors

BocceRoll Yard Game

BocceRoll is a new portable yard game that combines the classic lawn game of bocce ball with the arcade...
Home, Garden & Tools

Somnia+ Dorm Bed Expander

Dorm beds are universally narrow. Twin XL mattresses—standard in college housing—measure just 39 inches wide. For many students, that’s...
Apps

Left Field

Kate Sieler and Samantha Martin started Left Field to build a media and production business that speaks to women...
Apps

Crowd Compass

Christopher Dimoff started Crowd Compass to solve a common problem in event planning. People attend conferences, festivals, and large...
Sports & Outdoors

Street FC

Kyle Martino started Street FC because he wanted soccer in the US to feel easier to join. He played...
Home, Garden & Tools

Screen Skinz

Wayne Pfeffer, Clay Canning, and Rashaun Brown started Screen Skinz around a common headache for people who use large...
Toys, Kids & Babies

Sleepy Baby

Gary Harutyunyan and Siran Kirakosyan started Sleepy Baby for a practical reason. They were new parents and they were...
Food & Drink

Bon AppéSweet Date Chocolate

Thereasa Black started Bon AppéSweet after a long stretch of time away from home while serving in the U.S....
Entertainment & Arts

Makers Social

Meg Pando started Makers Social because she missed a kind of creative space she had earlier in life. She...
Entertainment & Arts

Cabana Boys Events

Nelson Brooks started Cabana Boys Events after seeing the same problem show up at group trips and weekend parties....
Sports & Outdoors

Pee Sport Portable Pee Bottle

Henry Snow lived out of a van for two years with his dog Bella. That kind of lifestyle comes...
Beauty & Health

Nampons for Nosebleeds

Joshua Lippiner had his first nosebleed at age five. Then another. Then another. By the time he hit high...
Entertainment & Arts

LiquidView Virtual Windows

Mitch Braff was standing in a beautiful Pacific Heights home in San Francisco, looking out the window at a...
Sports & Outdoors

Flightpath Golf Tees

Mike Sierra doesn’t golf. That’s the first thing he’ll tell you. He’s a business guy, not a sports guy....
Entertainment & Arts

McMiller Party Games

Julian Miller went on a blind date with David McGranaghan in 2010. They hit it off, which is lucky,...
Home, Garden & Tools

Bauble Stockings

In Kate Stice Stewart’s family, the last Christmas gift wasn’t the biggest or flashiest. It wasn’t a dirt bike...
Entertainment & Arts

Edible Architecture

Avital Ungar has always been in the business of getting people to eat things together. For over a decade,...
Entertainment & Arts

The Christmas Carolers

Kenyon Ross just wanted to make some extra money at Christmas. He was a singer. He knew other singers....
Entertainment & Arts

Forte 3D Carbon Fiber Instruments

Alfred Goodrich had been a cellist for most of his life. He played classical concerts, recorded original music, taught...
Food & Drink

Shalom Japan Matzoh Ball Ramen Kits

Aaron Israel and Sawa Okochi opened Shalom Japan in Williamsburg after years of working side by side in New...
Clothing, Wearables & Accessories

Surf Skull Surfing Helmet

Paul Huang was watching waves crash on the beach in Santa Cruz when his friend Davon Larson walked up...
Food & Drink

Tantos Puffed Pasta Chips

Sean Knecht wasn’t looking to start another company when he first messaged Joe Sasto on Instagram. He just wanted...
Clothing, Wearables & Accessories

Lila Birth Gowns

Caitlyn Schollmeier spent years working in maternity care – first as a medic in the U.S. Air Force, then...
Food & Drink

The Qi Flower Tea

Lisa Li didn’t set out to sell flowers. She had a job in fashion, a full calendar, and no...
Food & Drink

Freestyle Snacks Olives & Pickle Chips

It started with a broken olive bar. Nikki Seaman was living in Atlanta when the grocery stores closed theirs...
Toys, Kids & Babies

Warrior Kid Medic

At the Titzman family’s dining table in rural Texas, eight-year-old Everly Titzman and her six-year-old sister Adeline calmly tend...
Home, Garden & Tools

The Sprouting Company

Doug Evans was living out in the Mojave Desert—off the grid, no grocery stores, no Whole Foods down the...
Pet Care

RetrievAir Flights for Dogs

Benton Miller has two dogs. Not just dogs—two large, lovable Labs named Maple and Willow. They’re family. So when...
Food & Drink

Orka Bar Protein Ice Cream Bar

Stephen Longo used to eat Klondike bars as a kid. The ones in the silver wrapper with the soft...
Clothing, Wearables & Accessories

Alchemize Fightwear

Maya Nazareth got into Brazilian jiu-jitsu in her teens and immediately noticed something: the gear sucked. At least for...
Home, Garden & Tools

Snorinator Anti-snoring Pillow

Lloyd Ecker snored so loudly that his wife Susan made him sleep on the couch. He tried nasal strips,...
Sports & Outdoors

QB54 Backyard Football Game

Michael and Frank Silva were always competitive. As kids growing up in New Jersey, they spent every Thanksgiving facing...
Pet Care

Gerty Pet Emotional Support Doll

Todd Schram tried everything. Calming chews, thunder shirts, diffusers, long walks, background music—none of it kept his dog from...
Food & Drink

Im’peccable Chicken

Melina Chang couldn’t find anything like the vacuum-sealed chicken snacks she saw in Taiwan. On a trip there, she...
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