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pi00a Pizza

pi00a began as a family effort shaped by years of working around barriers. Melody Stein had long wanted to...

Packd Travel Bags

Packd began with a problem Lauren Kyle Call ran into while traveling. She worked in design, where layout and...

Parrot Finance

Parrot began with a problem its founders had seen firsthand. While working in finance and tech, they noticed that...

Don’t Worry Snacks

The idea behind Dont Worry Snacks started with a single product and a long stretch of testing. Early work...

PowerSoul Cafe

Dina Mitchell spent much of her career in the restaurant industry before starting PowerSoul Cafe. She worked for years...

STOMP Athletics Traction

STOMP Athletics grew from a simple frustration on the court. David Gonzales first thought of the idea in 2007...

Crowned Skin Men’s Skincare

Darrell Spencer built Crowned Skin after several years working in digital advertising, where he helped large tech firms manage...

HiberTec Homes

HiberTec Homes began with an idea that took shape in California during a period of increasing wildfire damage. Holden...

Hundy Fruit Pops

Hundy began with a routine problem that Aviv Schor and Michelle Schor encountered as new parents. Trips to the...

9 Strap

9 Strap began with a single idea that came out of watching a baseball game. Ryan Vaughn, who grew...

Bloom Screen Time App

Bloom began as a small project between two college students trying to solve a personal problem. Danny Super Chmaytelli...

Glimmer Wish

Glimmer Wish began as a family effort shaped by a child’s idea. Sydney Myers started the business in 2019...

GOB Earplugs

GOB began with Lauryn Anna Menard and a set of practical concerns about waste. While working in design and...

Beer Girl

Beer Girl began with Caroline Renezeder Foulk and her interest in craft beer and communication. After working in marketing...

REMplenish

REMPlenish traces back to a graduate project and a clinical question. In 2017, Anders Olmanson was studying medical device...

Never Have I Ever

Never Have I Ever began as a small project built around art and beauty. The idea came from Susana...

Riptie Hair Ties

Riptie began with a problem that Sarah Fox dealt with almost every week. Fox spent years around the ocean....

CleanGreen Golf Balls

CleanGreen Golf Balls began with two brothers in Bastrop Texas who saw a steady supply of lost golf balls...

Nude Foods Market

Nude Foods Market began with a simple question about grocery waste. Rachel Irons and Verity Noble had both spent...

Hot Girl Soda

Aarica Griner began experimenting with drink recipes in 2022. She mixed aloe vera juice with fruit juices and sparkling...

Cranel

A simple question started the company. Why do so many women rely on the same few options for urinary...

Paco & Pepper Cat Litter

After moving to the United States, Kristina Drobachevskaia noticed her cat Paco dealing with recurring respiratory problems. She began...

The Chair Blanket

Cold stadium seats and folding chairs have a way of making their presence known. You sit down and feel...

BRCE Shoelaces

Madhav Agarwal and Tanvi Gadamsetti created BRCE to solve a simple problem, shoelaces coming untied at inconvenient moments. They...

BoxBlayde Electric Box Cutter

Rob Wright was unloading boxes in his garage when he missed the tape line with his utility knife and...

The Yes Girls Proposal Planner

The Yes Girls is a luxury event planning company that specializes in personalized marriage proposals. The business was originally...

BocceRoll Yard Game

BocceRoll is a new portable yard game that combines the classic lawn game of bocce ball with the arcade...

Somnia+ Dorm Bed Expander

Dorm beds are universally narrow. Twin XL mattresses—standard in college housing—measure just 39 inches wide. For many students, that’s...

Left Field

Kate Sieler and Samantha Martin started Left Field to build a media and production business that speaks to women...

Crowd Compass

Christopher Dimoff started Crowd Compass to solve a common problem in event planning. People attend conferences, festivals, and large...

Street FC

Kyle Martino started Street FC because he wanted soccer in the US to feel easier to join. He played...

Screen Skinz

Wayne Pfeffer, Clay Canning, and Rashaun Brown started Screen Skinz around a common headache for people who use large...

Sleepy Baby

Gary Harutyunyan and Siran Kirakosyan started Sleepy Baby for a practical reason. They were new parents and they were...

Bon AppéSweet Date Chocolate

Thereasa Black started Bon AppéSweet after a long stretch of time away from home while serving in the U.S....

Makers Social

Meg Pando started Makers Social because she missed a kind of creative space she had earlier in life. She...

Cabana Boys Events

Nelson Brooks started Cabana Boys Events after seeing the same problem show up at group trips and weekend parties....

Pee Sport Portable Pee Bottle

Henry Snow lived out of a van for two years with his dog Bella. That kind of lifestyle comes...

Nampons for Nosebleeds

Joshua Lippiner had his first nosebleed at age five. Then another. Then another. By the time he hit high...

LiquidView Virtual Windows

Mitch Braff was standing in a beautiful Pacific Heights home in San Francisco, looking out the window at a...

Flightpath Golf Tees

Mike Sierra doesn’t golf. That’s the first thing he’ll tell you. He’s a business guy, not a sports guy....

McMiller Party Games

Julian Miller went on a blind date with David McGranaghan in 2010. They hit it off, which is lucky,...

Bauble Stockings

In Kate Stice Stewart’s family, the last Christmas gift wasn’t the biggest or flashiest. It wasn’t a dirt bike...

Edible Architecture

Avital Ungar has always been in the business of getting people to eat things together. For over a decade,...

The Christmas Carolers

Kenyon Ross just wanted to make some extra money at Christmas. He was a singer. He knew other singers....

Forte 3D Carbon Fiber Instruments

Alfred Goodrich had been a cellist for most of his life. He played classical concerts, recorded original music, taught...

Shalom Japan Matzoh Ball Ramen Kits

Aaron Israel and Sawa Okochi opened Shalom Japan in Williamsburg after years of working side by side in New...

Surf Skull Surfing Helmet

Paul Huang was watching waves crash on the beach in Santa Cruz when his friend Davon Larson walked up...

Tantos Puffed Pasta Chips

Sean Knecht wasn’t looking to start another company when he first messaged Joe Sasto on Instagram. He just wanted...

Lila Birth Gowns

Caitlyn Schollmeier spent years working in maternity care – first as a medic in the U.S. Air Force, then...

The Qi Flower Tea

Lisa Li didn’t set out to sell flowers. She had a job in fashion, a full calendar, and no...

Freestyle Snacks Olives & Pickle Chips

It started with a broken olive bar. Nikki Seaman was living in Atlanta when the grocery stores closed theirs...

Warrior Kid Medic

At the Titzman family’s dining table in rural Texas, eight-year-old Everly Titzman and her six-year-old sister Adeline calmly tend...

The Sprouting Company

Doug Evans was living out in the Mojave Desert—off the grid, no grocery stores, no Whole Foods down the...

RetrievAir Flights for Dogs

Benton Miller has two dogs. Not just dogs—two large, lovable Labs named Maple and Willow. They’re family. So when...

Orka Bar Protein Ice Cream Bar

Stephen Longo used to eat Klondike bars as a kid. The ones in the silver wrapper with the soft...

Alchemize Fightwear

Maya Nazareth got into Brazilian jiu-jitsu in her teens and immediately noticed something: the gear sucked. At least for...

Snorinator Anti-snoring Pillow

Lloyd Ecker snored so loudly that his wife Susan made him sleep on the couch. He tried nasal strips,...

QB54 Backyard Football Game

Michael and Frank Silva were always competitive. As kids growing up in New Jersey, they spent every Thanksgiving facing...

Gerty Pet Emotional Support Doll

Todd Schram tried everything. Calming chews, thunder shirts, diffusers, long walks, background music—none of it kept his dog from...

Im’peccable Chicken

Melina Chang couldn’t find anything like the vacuum-sealed chicken snacks she saw in Taiwan. On a trip there, she...

Doublesoul Socks

Allison Strumeyer had drawers full of ones that looked cool but sagged and bunched, and plenty that fit right...

Z-Coil Spring Shoes

Alvaro Gallegos took up running after his wife passed away. He was nearly 60 and looking for a way...

Dad Strength Brewing

Craig Carey and Ryan Kutscher co-founded Dad Strength Brewing in Washington, D.C., focusing on craft beers with lower alcohol....

Pelagion Hydroblade

Jamie Schlinkmann kept an old Kawasaki Jet Ski from the 1970s. It didn’t run anymore, but he held on...

Tick Mitt Tick Remover

Steve Abrams never planned to invent something to fight ticks. He spent most of his career in the food...

Deviled Egg Co

Raechel Van Buskirk was managing a small Omaha bar when she tried something new for Sunday brunch — deviled...

Stringys Underwear

Olivia Karina and Elvira Tröger didn’t set out to start a fashion brand. They were just frustrated with their...

Big Ass Luxuries Candles

In February 2021, Texas was hit with an unexpected deep freeze, and the power went out across Dallas. Chloe...

Mirai Soaps and Body Care

Koko Hayashi never forgot the day her friend asked why her grandmother smelled strange. Koko was a child at...

Cricket’s Candy Creations

Leila “Cricket” Azima never planned to open a candy studio. She spent decades teaching kids to cook and think...

Morrison Outdoors Sleeping Bags

Tavis Malcolm grew up backpacking and camping, and he always knew he’d share that experience with his own kids....

ESAI AI College Admission Advisor

Julia Dixon worked as an independent college counselor before she built an AI company. She had studied at the...
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