Mya LaGrange founded Scratch LA Wellness in Los Angeles in 2025, offering relaxation sessions built around gentle back scratching, soft sounds and other sensory experiences. The business draws on ASMR, short for autonomous sensory meridian response, a tingling or calming sensation that some people experience in response to light touch, sounds or visual stimuli.
LaGrange developed the service as an alternative to conventional spa treatments. Rather than using the pressure and muscle manipulation associated with massage therapy, Scratch LA Wellness offers individual sessions involving light scratching, brushes, combs and other gentle sensory techniques. The sessions are intended for relaxation rather than medical treatment.
The business began offering its services through appointments and pop-up events around Los Angeles. The event format allowed Scratch LA Wellness to bring shorter relaxation experiences to customers outside a traditional spa setting, including at community gatherings and markets.
LaGrange expanded the operation to include a private studio for individual appointments. Scratch LA Wellness also began offering on-site experiences for businesses, residential communities and organizations hosting events. These arrangements gave the business additional ways to reach customers beyond its own studio.
In 2026, Scratch LA Wellness moved into a new studio at 1154 South Robertson Boulevard in Los Angeles. The location operates by appointment, with LaGrange offering one-on-one sessions. The business also participates in events around the city and provides relaxation services through partnerships with other organizations.
