Arber Plant Care

Arber is an Organic Biologicals Plant Wellness company founded by Vanessa Dawson, a serial entrepreneur with experience in digital development, venture capital, and private equity. The company provides organic plant care products, tools, and education to gardeners, enabling them to nurture their plants effectively and grow a better world.

Arber Plant Care Shark Tank 2

Arber’s product line includes several organic and certified offerings, free from harmful synthetic chemicals. These products promote healthier soil and plants, delivering proven results backed by over 1,500 agricultural trials for each item. The company’s offerings minimize carbon footprint, reduce single-use plastic usage, and provide long-term financial value.

The Plant Food product fuels garden growth and ensures a healthy diet for plants with a nutritious, protein-infused booster made from recycled supermarket food waste. This supplement supports overall soil fertility, promoting greener, thicker leaves, more blooms, and deeper roots.

The Bio Protectant stimulates growth and safeguards outdoor gardens with a powerful biological plant extract that boosts plants’ inherent defenses against disease. It helps gardens grow to new heights with greener leaves, deeper roots, and improved soil health.

The Bio Insecticide prevents insect and mite buildup and suppresses soil-dwelling pests with good bacteria that are harmless to beneficial insects and pollinators. This unique formulation contains over 20 natural compounds effective against various pests, allowing plants to thrive without unwanted intruders.

Arber Plant Care Shark Tank 4

The Bio Fungicide controls challenging diseases longer, protecting against fungus, mold, mildew, and rot using Mother Nature’s good bacteria. It eliminates disease on leaves and in soil, promoting stronger plant growth.

The Soil & Root Food is a concentrated blend of Mycorrhizae, Bacillus, and beneficial soil microbes that gives life to the soil. This easy-to-use shake-on granule promotes strong root development, nutrient efficiency, and biodiversity in the soil.

The Fruit & Veggie Fertilizer yields extraordinary results, increasing harvest, building soil health, and producing nutritious and delicious crops. Its proprietary Biochar and fertilizer blend releases nutrients quickly while holding excess nutrients to feed plants for several months, providing both fast-acting results and long-term soil health.

Arber Plant Care Shark Tank 3

Arber also offers convenient product kits, such as the Indoor Kit, Outdoor Kit, Disease and Insect Control Starter Kit, and Nutrition & Health Starter Set.

The company’s mission is to make plant care safe, simple, and easy for all gardeners and green spaces. From backyard veggie gardens to indoor houseplants, Arber believes that engaging with nature enriches lives and the world around us by providing clean air, nutrition, and a way to unplug.

Dawson is an entrepreneur who has worked in various sectors including digital, venture capital, and private equity. Her background involves managing operations, making investments, and growing companies from the early stages. She has raised funds for startups while also investing in seed to Series A round companies herself. Additionally, Dawson has advised large corporations on identifying promising early-stage businesses and emerging technologies to potentially acquire.

Before launching Arber, Dawson was involved with The Vinetta Project, a platform focused on supporting fast-growing companies led by women entrepreneurs. This initiative became a major community for female founders across North America, facilitating over $300 million in venture funding to seed-stage tech startups.

Arber Plant Care Shark Tank Founder

Dawson has gained recognition through features in publications like INC, Business Insider, Veranda, CNN Money, and others. She contributes articles to Forbes magazine, providing insights on tech innovations and the venture capital landscape. Furthermore, she serves on the National Women’s Business Council, a federal advisory committee that counsels the SBA, Congress, and the President on economic matters pertaining to women-owned businesses.

Her professional experiences encompass roles such as being a Council Member at the National Women’s Business Council since 2019, as well as an investor and advisor for companies like Silvernest and Flytographer. She founded and led The Vinetta Project as CEO from 2013 to 2022.

With her multifaceted expertise in operating companies, venture investments, product development, and a drive for sustainable solutions, Vanessa Dawson drew upon her unique qualifications to establish Arber and introduce organic, eco-friendly gardening products to consumers.

Arber sells directly to consumers from their website and wholesales through independent garden centers. You can also find Arber products on e-commerce sites specializing in environmentally friendly products, and big-box retailers such as Walmart, where they are already present in more than 2,500 stores across the United States and online.

Shark Tank Air Date: 5/3/2024 – Season 15 – Episode 22




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