GOB began with Lauryn Anna Menard and a set of practical concerns about waste. While working in design and production, she saw how often single-use plastics moved through daily routines, especially in food and personal care. That observation led her to explore alternatives that could reduce disposal without adding complexity. The idea took shape around materials that could return to the earth at the end of use rather than remain as waste.
Menard built GOB around mycelium, a plant-based material grown from fungal roots. The products are formed through a growing process rather than traditional manufacturing, which allows them to take shape without added synthetic inputs. This approach shaped both the design and the purpose of the products, since each item is intended to break down naturally after use.
Operations developed through small production runs and direct sales. Menard remained closely involved in design and material testing, working through iterations to refine how the mycelium forms held their structure and function. Products moved through an online storefront, with additional exposure through partnerships and limited retail placements. The structure stayed compact, which allowed adjustments based on feedback and performance in real use.
Growth came in stages as awareness of the material increased. Early interest centered on the use of mycelium itself, which led to wider attention and new applications. As demand grew, the product range expanded while maintaining the same material focus. Distribution widened through online channels and select retail partners, while production scaled to meet larger orders.
GOB continues to reflect its origins in material experimentation. Menard’s work remains centered on developing products from 100 percent mycelium, with a process built on growing forms rather than manufacturing them.
