GoodLove Foods specializes in gluten-free, frozen, ready-to-bake products designed for those with celiac disease and others seeking gluten-free options. Founded by Chennelle Diong and her husband, GoodLove Foods aims to provide high-quality baked goods that are not only gluten-free but also safe for those with severe gluten intolerance. The company operates from a dedicated gluten-free facility to ensure product safety and quality.
Chennelle Diong was introduced to gluten-free living through her husband, who has celiac disease. She quickly realized the challenges of finding gluten-free foods that were both safe and satisfying. This led her to start experimenting with gluten-free baking. Over time, she developed recipes that met the standards of those with celiac disease while maintaining the taste and texture of traditional baked goods.
After being diagnosed with celiac markers herself, Diong and her husband identified a gap in the market for high-quality, ready-to-bake gluten-free goods. Unlike many existing gluten-free options that required additional preparation or had compromised texture, they sought to create convenient, great-tasting alternatives. The couple founded GoodLove Foods to bring these products to a wider audience.
GoodLove Foods manufactures all of its products in a dedicated gluten-free facility, ensuring that cross-contamination is not an issue. While the company is not officially gluten-free certified, all ingredients are sourced from suppliers that are either certified gluten-free or produced in dedicated gluten-free facilities. They also conduct in-house batch testing to maintain high safety standards.
They avoid common allergens, making its products free from gluten, soy, nuts, tree nuts, eggs, oats, seeds, and other ingredients that can trigger reactions in sensitive individuals. GoodLove Foods adheres to FDA guidelines and provides accurate ingredient labels on all packaging.
Gluten-Free Buttermilk Biscuits – Made with real butter and buttermilk, these biscuits offer a traditional Southern-style texture and flavor. They are frozen and ready to bake, requiring no additional preparation.
Gluten-Free Cinnamon Rolls with Icing – These cinnamon rolls feature a gluten-free flour blend with butter, pure vanilla extract, and a smooth icing topping. They are frozen and can be baked fresh at home.
Gluten-Free Puff Pastry Sheets – Available in 6″ x 9″ sheets, this puff pastry can be used for both sweet and savory recipes. The product requires refrigeration before rolling and baking.
Gluten-Free & Vegan Pizza Crusts – These 10-inch pizza crusts are free from eggs, dairy, soy, and nuts, providing a convenient base for homemade gluten-free pizzas.
Upcoming Products: GoodLove Foods plans to expand its line with gluten-free and dairy-free dumpling wrappers and a new baked and ready line.
GoodLove Foods started in a shared gluten-free kitchen in Colorado Springs but quickly outgrew the space due to rising demand. Diong eventually purchased a dedicated gluten-free commercial kitchen in Longmont, Colorado, to scale production. The company initially distributed products through local deliveries, with Diong personally handling drop-offs. As demand increased, GoodLove Foods transitioned to nationwide shipping, despite the high costs associated with frozen food logistics.
They have gained recognition through pitch competitions, including the Expo West Pitch Slam and Denver Startup Week, where it won the competition in 2023. This success led to rapid growth, with a significant increase in sales and online visibility.
The demand for gluten-free products has expanded beyond those with celiac disease. Consumers include individuals with gluten intolerance, those with allergies, and people who simply feel better on a gluten-free diet. GoodLove Foods caters to this growing audience by providing high-quality, allergen-friendly baked goods that require minimal effort to prepare.
