Have you ever built yourself a nice juicy hamburger on a bun, lettuce, tomato, pickles and, of course, ketchup? You were in heaven, right? But then you bit into it and the ketchup squirted all over your brand new clothes. Not in heaven anymore!
Check out this new product, Slice of Sauce. Emily and Cole Williams, of Austin, Texas, have come up with a slice of ketchup. That’s right, a slice. No mess, no drip, no soggy bun.
Slice of Sauce was invented somewhat by accident. Emily father was a restauranteur in Northern Michigan and she grew up helping her dad in the kitchen baking bread or making special sauces. One day Emily and Cole were making BBQ sauce from her father’s recipe. This sauce required braising loads of vegetables and then discarding them. Wondering if there was some way to use the vegetables rather than throwing them away, they ground all the vegetables, mixed them and dried them. The dried vegetables essentially made a “sheet of barbeque sauce.” Curious how it might taste, Emily took a bite and realized she might have discovered a new way to add ketchup to a burger (or any other food item that traditionally uses ketchup as a condiment).
After experimenting with different flavors and combinations, and the “slice” process, they ended up with Slice of Sauce. A Kickstarter campaign was initiated in March of 2018 with a goal of $15,000. Backers came quickly and they reached the halfway point in one day! After setting a stretch goal, the campaign ended with 677 backers and $30,090 in pledges.
Emily and Cole also promoted their invention at the Natural Foods Expo in Anaheim during this time and received positive feedback. In October of 2019 they were chosen as a finalist by Naturally Austin at their inaugural Pitch Slam.
Slice of Sauce is not meant to completely replace a bottle of ketchup. But it is a highly convenient, mess free way to carry ketchup on road trips, while hiking or camping, or for those times when you might be stuck eating lunch at your desk in the office.
Slice of Sauce comes in two flavors: classic ketchup and a spicy sriracha. They are made of non-GMO ingredients, are gluten-free, and contain no artificial flavors, preservatives or high-fructose corn syrup.