Sub Zero Ice Cream

Drawn to the idea of “customizable food,” Jerry and Naomi Hancock wanted to apply this to desserts. With a background in chemistry, Jerry went to work to develop a method to freeze ice cream using nothing other than liquid nitrogen. Finding success, and a pretty cool way to make a delicious and customizable treat, Jerry and Naomi opened their first Sub Zero Ice Cream in 2004.

Sub Zero Ice Cream Shark Tank 2

Jerry and Naomi opened their first Sub Zero Nitrogen Ice Cream in 2004. Since then, the company has become a regional sensation, bringing dessert goers around the world a delicious, cool, and sensational treat. Sub Zero Nitrogen Ice Cream can be found throughout the US and internationally, with plenty of franchise opportunities available.

Jerry applied for a patent on his unique process of freezing ice cream in 2005. After developing and perfecting the process, he was awarded a retroactive patent covering all claims in the Sub Zero freezing and serving process in 2014.

In 2008, Sub Zero opened its first franchise location. Others soon followed and their operating franchise locations have now grown to over 50 stores – including three international storefronts, with more set to open across the globe.

Sub Zero Ice Cream Shark Tank 3

Jerry Hancock – Founder / CEO

With a strong entrepreneurial spirit, Jerry has always been interested in improving processes and products around him. With a chemistry degree from Brigham Young University and a background in design and sales, Jerry brings a vast network of concepts, innovations, and ideas to the frozen dessert industry. His favorite part about Sub Zero Nitrogen Ice Cream? It’s cold! Really cold. His favorite ice cream? Black raspberry and coconut with mixed berries.

Naomi Hancock – Founder / Secretary

Having worked as a teacher and park ranger, possessing a degree in English and secondary education, Naomi’s background compliments Jerry’s passion. Her favorite part about Sub Zero Nitrogen Ice Cream? The uniqueness. The dense consistency that creates a personalized, original flavor and taste. Her favorite ice cream? Caramel Amaretto with brownies.

Shark Tank Air Date: 1/11/2013 – Season 4 – Episode 13




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