Twist It Up Comb

Inventions sometimes have the most unlikely origins. Take the Twist It Up Comb, for instance. Noel Durity’s tennis racket was stolen while he was in Brazil, and now we have the best ever styling tool for urban hair. Puzzled? Of course, you are. Let me explain.

Noel was a successful real estate agent, always well groomed. He used various types of combs designed for Afrocentric hair, but they were painful, pulling at his hair, often breaking it off. Besides, they didn’t last long at all, and it seemed like he was always buying combs. He tried the curl sponge, which didn’t hurt and didn’t break off his hair and did a somewhat decent enough job styling his hair, but it absorbed the products on his hair as well as the natural nutrients, and it couldn’t be cleaned. The sponge needs to be replaced once a month for hygiene reasons—that sure adds up!

One day, he found that, when he rotated the cross weave pattern of a tennis racket all around his head, his hair passed through the weave, following its natural curl pattern painlessly and quickly. But then someone absconded with his huge “comb,” and he got to work creating a comb that would work like the racket’s weave while eliminating its drawbacks, such as being awkward to use and to clean and not being portable—imagine taking the racket to a business meeting so you could touch-up your hair after lunch.

Twist It Up Comb Shark Tank 2

The Twist It Up Comb has a durable polycarbonate frame with a patented woven stainless steel center. Rotate the comb through your curl pattern. Your hair passes through the holes of the weave, and the comb starts at the roots to gently coil/twist your hair into a natural, long-lasting style with defining coils. And it does it quickly and painlessly. The Twist It Up is a fraction of the size of a tennis racket, so it’s easier to use, and it’s always handy for touch-ups—right there in a guy’s pants pocket or a gal’s purse. Unlike the sponge, it does not deprive your hair of its nutrients, so your hair is always hydrated and healthy. All you need is a brush and soapy water to clean the comb, and it is strong enough to last just about forever—even if it’s subject to the pressure exerted by coiling/twisting long hair. Give the comb even more points for being budget friendly!

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Shark Tank Air Date: 1/27/19 – Season 10 – Episode 12

 

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