Gary Harutyunyan and Siran Kirakosyan started Sleepy Baby for a practical reason. They were new parents and they were dealing with long stretches of crying and very little sleep. They tried the usual routines that many parents use, but they kept running into the same issue. One of the few things that reliably helped was rhythmic patting, which meant one of them had to stay next to the baby and do it by hand.
That problem turned into the idea for the product. They wanted something small that could repeat the patting motion for them. The goal was simple. They wanted a way to keep the soothing pattern going without a parent standing there doing it nonstop.
Sleepy Baby became a portable sleep aid that straps on and delivers a gentle patting motion. It is meant for situations where babies settle down from that repeated touch but wake up when it stops. The design keeps the motion consistent and hands-free, which can help parents get a break during naps or nighttime routines.
Like most new product businesses, they had to move from a working idea to something they could actually sell. That meant testing different versions, working through safety questions, and figuring out how to build a device that felt comfortable for babies and easy for parents to use. They also had to handle the basics like packaging, pricing, and how to explain the product quickly to someone who has never seen it before.
The company’s story is tied closely to their own experience. They were not trying to solve an abstract problem. They were trying to make their own home life more manageable during the hardest part of early parenting. That focus shaped the way they built the product and the way they present it.
Sleepy Baby grew by turning that personal solution into a small consumer product business. They built a direct-to-customer setup online and focused on parents who already understood the problem. Sleepy Baby sits in a category where word-of-mouth matters, since many parents learn about products through friends, family, and online parent groups.
