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Clothing, Wearables & Accessories

GOB Earplugs

GOB began with Lauryn Anna Menard and a set of practical concerns about waste. While working in design and...
Food & Drink

Beer Girl

Beer Girl began with Caroline Renezeder Foulk and her interest in craft beer and communication. After working in marketing...
Beauty & Health

REMplenish

REMPlenish traces back to a graduate project and a clinical question. In 2017, Anders Olmanson was studying medical device...
Clothing, Wearables & Accessories

Never Have I Ever

Never Have I Ever began as a small project built around art and beauty. The idea came from Susana...
Clothing, Wearables & Accessories

Riptie Hair Ties

Riptie began with a problem that Sarah Fox dealt with almost every week. Fox spent years around the ocean....
Sports & Outdoors

CleanGreen Golf Balls

CleanGreen Golf Balls began with two brothers in Bastrop Texas who saw a steady supply of lost golf balls...
Food & Drink

Nude Foods Market

Nude Foods Market began with a simple question about grocery waste. Rachel Irons and Verity Noble had both spent...
Food & Drink

Hot Girl Soda

Aarica Griner began experimenting with drink recipes in 2022. She mixed aloe vera juice with fruit juices and sparkling...
Beauty & Health

Cranel

A simple question started the company. Why do so many women rely on the same few options for urinary...
Pet Care

Paco & Pepper Cat Litter

After moving to the United States, Kristina Drobachevskaia noticed her cat Paco dealing with recurring respiratory problems. She began...
Home, Garden & Tools

The Chair Blanket

Cold stadium seats and folding chairs have a way of making their presence known. You sit down and feel...
Clothing, Wearables & Accessories

BRCE Shoelaces

Madhav Agarwal and Tanvi Gadamsetti created BRCE to solve a simple problem, shoelaces coming untied at inconvenient moments. They...
Home, Garden & Tools

BoxBlayde Electric Box Cutter

Rob Wright was unloading boxes in his garage when he missed the tape line with his utility knife and...
Service

The Yes Girls Proposal Planner

The Yes Girls is a luxury event planning company that specializes in personalized marriage proposals. The business was originally...
Sports & Outdoors

BocceRoll Yard Game

BocceRoll is a new portable yard game that combines the classic lawn game of bocce ball with the arcade...
Home, Garden & Tools

Somnia+ Dorm Bed Expander

Dorm beds are universally narrow. Twin XL mattresses—standard in college housing—measure just 39 inches wide. For many students, that’s...
Apps

Left Field

Kate Sieler and Samantha Martin started Left Field to build a media and production business that speaks to women...
Apps

Crowd Compass

Christopher Dimoff started Crowd Compass to solve a common problem in event planning. People attend conferences, festivals, and large...
Sports & Outdoors

Street FC

Kyle Martino started Street FC because he wanted soccer in the US to feel easier to join. He played...
Home, Garden & Tools

Screen Skinz

Wayne Pfeffer, Clay Canning, and Rashaun Brown started Screen Skinz around a common headache for people who use large...
Toys, Kids & Babies

Sleepy Baby

Gary Harutyunyan and Siran Kirakosyan started Sleepy Baby for a practical reason. They were new parents and they were...
Food & Drink

Bon AppéSweet Date Chocolate

Thereasa Black started Bon AppéSweet after a long stretch of time away from home while serving in the U.S....
Entertainment & Arts

Makers Social

Meg Pando started Makers Social because she missed a kind of creative space she had earlier in life. She...
Entertainment & Arts

Cabana Boys Events

Nelson Brooks started Cabana Boys Events after seeing the same problem show up at group trips and weekend parties....
Sports & Outdoors

Pee Sport Portable Pee Bottle

Henry Snow lived out of a van for two years with his dog Bella. That kind of lifestyle comes...
Beauty & Health

Nampons for Nosebleeds

Joshua Lippiner had his first nosebleed at age five. Then another. Then another. By the time he hit high...
Entertainment & Arts

LiquidView Virtual Windows

Mitch Braff was standing in a beautiful Pacific Heights home in San Francisco, looking out the window at a...
Sports & Outdoors

Flightpath Golf Tees

Mike Sierra doesn’t golf. That’s the first thing he’ll tell you. He’s a business guy, not a sports guy....
Entertainment & Arts

McMiller Party Games

Julian Miller went on a blind date with David McGranaghan in 2010. They hit it off, which is lucky,...
Home, Garden & Tools

Bauble Stockings

In Kate Stice Stewart’s family, the last Christmas gift wasn’t the biggest or flashiest. It wasn’t a dirt bike...
Entertainment & Arts

Edible Architecture

Avital Ungar has always been in the business of getting people to eat things together. For over a decade,...
Entertainment & Arts

The Christmas Carolers

Kenyon Ross just wanted to make some extra money at Christmas. He was a singer. He knew other singers....
Entertainment & Arts

Forte 3D Carbon Fiber Instruments

Alfred Goodrich had been a cellist for most of his life. He played classical concerts, recorded original music, taught...
Food & Drink

Shalom Japan Matzoh Ball Ramen Kits

Aaron Israel and Sawa Okochi opened Shalom Japan in Williamsburg after years of working side by side in New...
Clothing, Wearables & Accessories

Surf Skull Surfing Helmet

Paul Huang was watching waves crash on the beach in Santa Cruz when his friend Davon Larson walked up...
Food & Drink

Tantos Puffed Pasta Chips

Sean Knecht wasn’t looking to start another company when he first messaged Joe Sasto on Instagram. He just wanted...
Clothing, Wearables & Accessories

Lila Birth Gowns

Caitlyn Schollmeier spent years working in maternity care – first as a medic in the U.S. Air Force, then...
Food & Drink

The Qi Flower Tea

Lisa Li didn’t set out to sell flowers. She had a job in fashion, a full calendar, and no...
Food & Drink

Freestyle Snacks Olives & Pickle Chips

It started with a broken olive bar. Nikki Seaman was living in Atlanta when the grocery stores closed theirs...
Toys, Kids & Babies

Warrior Kid Medic

At the Titzman family’s dining table in rural Texas, eight-year-old Everly Titzman and her six-year-old sister Adeline calmly tend...
Home, Garden & Tools

The Sprouting Company

Doug Evans was living out in the Mojave Desert—off the grid, no grocery stores, no Whole Foods down the...
Pet Care

RetrievAir Flights for Dogs

Benton Miller has two dogs. Not just dogs—two large, lovable Labs named Maple and Willow. They’re family. So when...
Food & Drink

Orka Bar Protein Ice Cream Bar

Stephen Longo used to eat Klondike bars as a kid. The ones in the silver wrapper with the soft...
Clothing, Wearables & Accessories

Alchemize Fightwear

Maya Nazareth got into Brazilian jiu-jitsu in her teens and immediately noticed something: the gear sucked. At least for...
Home, Garden & Tools

Snorinator Anti-snoring Pillow

Lloyd Ecker snored so loudly that his wife Susan made him sleep on the couch. He tried nasal strips,...
Sports & Outdoors

QB54 Backyard Football Game

Michael and Frank Silva were always competitive. As kids growing up in New Jersey, they spent every Thanksgiving facing...
Pet Care

Gerty Pet Emotional Support Doll

Todd Schram tried everything. Calming chews, thunder shirts, diffusers, long walks, background music—none of it kept his dog from...
Food & Drink

Im’peccable Chicken

Melina Chang couldn’t find anything like the vacuum-sealed chicken snacks she saw in Taiwan. On a trip there, she...
Clothing, Wearables & Accessories

Doublesoul Socks

Allison Strumeyer had drawers full of ones that looked cool but sagged and bunched, and plenty that fit right...
Clothing, Wearables & Accessories

Z-Coil Spring Shoes

Alvaro Gallegos took up running after his wife passed away. He was nearly 60 and looking for a way...
Food & Drink

Dad Strength Brewing

Craig Carey and Ryan Kutscher co-founded Dad Strength Brewing in Washington, D.C., focusing on craft beers with lower alcohol....
Sports & Outdoors

Pelagion Hydroblade

Jamie Schlinkmann kept an old Kawasaki Jet Ski from the 1970s. It didn’t run anymore, but he held on...
Pet Care

Tick Mitt Tick Remover

Steve Abrams never planned to invent something to fight ticks. He spent most of his career in the food...
Food & Drink

Deviled Egg Co

Raechel Van Buskirk was managing a small Omaha bar when she tried something new for Sunday brunch — deviled...
Clothing, Wearables & Accessories

Stringys Underwear

Olivia Karina and Elvira Tröger didn’t set out to start a fashion brand. They were just frustrated with their...
Home, Garden & Tools

Big Ass Luxuries Candles

In February 2021, Texas was hit with an unexpected deep freeze, and the power went out across Dallas. Chloe...
Beauty & Health

Mirai Soaps and Body Care

Koko Hayashi never forgot the day her friend asked why her grandmother smelled strange. Koko was a child at...
Food & Drink

Cricket’s Candy Creations

Leila “Cricket” Azima never planned to open a candy studio. She spent decades teaching kids to cook and think...
Sports & Outdoors

Morrison Outdoors Sleeping Bags

Tavis Malcolm grew up backpacking and camping, and he always knew he’d share that experience with his own kids....
Service

ESAI AI College Admission Advisor

Julia Dixon worked as an independent college counselor before she built an AI company. She had studied at the...
Home, Garden & Tools

Rocco Smart Fridge

Sam Naparstek stayed in dozens of rental apartments during his time leading product development at Away, the luggage company....
Home, Garden & Tools

Fanion Onion Cutting Fan

Glenn Smith had cooked with onions for years, but no matter how often he chopped them, he could never...
Food & Drink

Jaju Pierogi

Sisters Casey and Vanessa White grew up in western Massachusetts surrounded by the smells and taste of their family’s...
Home, Garden & Tools

Permaplug Charger Lock

Zak Jones lived in a household where phone chargers always seemed to disappear. He was raising kids, juggling daily...
Clothing, Wearables & Accessories

Essence Aromatherapy Ring

The story of Essence began on an airplane. Michael DeLeeuw, a financial services professional who traveled frequently for work,...
Food & Drink

Mad Mutz Mozzarella Sticks

Mad Mutz Mozzarella Laboratory is an Atlantic City-based company specializing in gourmet mozzarella sticks. It was co-founded in 2024...
Beauty & Health

Go Nutz Razor

Landon McKinnis started Private Grooming, LLC in 2019 as a vehicle to create a better body-grooming device. A self-described...
Entertainment & Arts

Frame Your Feline

Frame Your Feline was conceived by Kristina Hughes and Brian Vermeire as a creative solution to a common pet...
Clothing, Wearables & Accessories

Sock Candy Women’s Socks

Mary Yashan Gui didn’t start her career in fashion. She immigrated from China to the United States at age...
Pet Care

Ruff Liners Dog Car Seat Covers

Ruff Liners is a small company that makes heavy-duty dog seat covers for cars and trucks. Founded in 2021...
Food & Drink

Jane Foodie Frozen Foods

Jane Foodie was born out of founder Jane E. Carroll’s remarkable journey of reinvention. Carroll began her career far...
Home, Garden & Tools

Airtulip Air Purifying Headboard

AirTulip is a New York-based startup that develops cleanroom-grade air purification systems to create “bubbles” of contaminant-free air in...
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EDITOR'S PICKS

POPULAR PRODUCTS

PROVEN Skincare

The Woobles Crochet Kits

Sleep Pod Blanket by Hug Sleep

NEXT IN THE TANK

GOB Earplugs

Beer Girl

REMplenish

Never Have I Ever

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