Val Brennan and her business partner developed the Three Day Rule online dating site. Three Day Rule refers to the “rule” that you do not call someone you just met for three days. Not good to look too desperate. Val explained that the Three Day Rule site differs from other dating sites in that new members must be invited by existing members and go through an application process. They don’t allow just anyone to sign up. They are looking for people who are established in their careers (preferably making more than $50,000 a year) and accomplished professionally and personally. The business had only been open for about a month, so was “pre-revenue,” but subscribers would be paying $100 a month. The sharks passed on investing, Daymond uncharacteristically mentioning that Val was single and it was not a good reflection on the business.
After the show, Val made a deal with Match.com and switched to a more traditional dating model. One change is that you get matched up with a personal matchmaker. The Three Day Rule business still exists as evidenced by its website and testimonials from happy former singles. Val is no longer involved with the business. She went back to being a lawyer as she was before thinking up the dating site.