Bello Verde Custom Clothing

With his deep passion for all the finer things, Joe Chay used his well-seasoned knowledge of the custom clothing industry to establish his own custom menswear line, Bello Verde, in October of 2012. Bello Verde is a full service menswear retailer.

Joe started his career in custom clothing almost 10 years ago, getting his start with Astor & Black. He was consistently one of the top salespeople in the company, year after year, eventually training and on-boarding new clothiers and working alongside the founder in operations.

In 2012, after a private equity take-over at A&B, Joe decided to break off on his own. He valued the connections he had made over the years and wanted to continue servicing his clients the way he saw fit. This in the end turned out to be a business savvy move as Astor & Black claimed bankruptcy in August of 2013.

Bello Verde Custom Clothing Shark Tank 2

Recognizing the immense opportunity at hand, Joe made the huge financial gamble of purchasing Astor & Black out of bankruptcy in early 2014, with the hope of reviving the still sought out brand. It was a success. Former clients who were so abruptly cut off from A&B now had the chance to buy from their favorite clothier again.

Now with 2 highly regarded custom clothing companies, Joe has made the decision to re-brand Bello Verde into a custom wholesale company for other clothiers who are coming up in the world of men’s custom suiting.

Shark Tank Air Date: 1/16/2015 – Season 6 – Episode 15




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