Aaron Ross and Sanya Richards-Ross, both accomplished athletes, have transitioned from their storied sports careers into entrepreneurship with the creation of Coordinates, a family-focused lifestyle brand. The brand offers high-quality pajamas, loungewear, and lifestyle apparel designed to promote family unity and celebrate life’s meaningful moments.
Aaron Ross, a two-time Super Bowl champion with the New York Giants, and Sanya Richards-Ross, a four-time Olympic gold medalist and the fastest American woman in the 400-meter race, founded Coordinates with a shared vision of family and togetherness. As college sweethearts who have been together for over 20 years, they have extended their legacy of teamwork and determination into this family-centered business. The couple’s children, Aaron Ross II, also known as Deucey, and Asani Legend, are integral parts of their family journey, reflecting the brand’s emphasis on family involvement.
Coordinates offers sleepwear collections for all ages, including adults, children, and even pets. The collections are crafted from premium cotton fabrics, ensuring comfort and durability. The designs range from festive holiday patterns to versatile everyday styles, allowing families to express their unique personalities through matching outfits. The brand’s recent holiday collection features vibrant themes like “Yo, Yo, Yo” and “Black Santa,” as well as a distinctive Christmas camouflage pattern, blending traditional holiday colors in innovative ways.
The brand’s mission extends beyond clothing. A portion of Coordinates’ proceeds supports MommiNation Gives, an organization dedicated to empowering and uplifting Black mothers. This philanthropic effort aligns with the Ross family’s commitment to fostering community and creating a positive impact.
Coordinates also reflects the founders’ personal values of quality craftsmanship and attention to detail. Each pajama set is designed not only for comfort but also to encourage family bonding during special occasions, such as holidays or cozy nights at home. The brand’s emphasis on togetherness and creativity is evident in every piece of apparel.
The Ross family’s journey from professional athletics to entrepreneurship has been characterized by a commitment to excellence and innovation. Aaron Ross’ NFL achievements and Sanya Richards-Ross’ Olympic victories exemplify their dedication and drive, traits that they have carried into the development of Coordinates.
In addition to their work with Coordinates, the founders’ partnership with ACE has been pivotal in expanding the brand’s reach. A $250,000 loan from ACE enabled the business to purchase inventory, hire staff, and fund marketing efforts. ACE’s support, coupled with business advisory services, has helped Coordinates navigate its growth while maintaining financial efficiency.
Coordinates’ collaboration with Team USA for the 2028 Olympics highlights its expanding global presence. By integrating their athletic legacy into the brand’s narrative, Aaron and Sanya inspire families to celebrate their own victories and cherish everyday moments together.
Coordinates encapsulates the Ross family’s vision of celebrating creativity, connection, and shared experiences. Through their thoughtfully designed sleepwear collections, they invite families to enhance their traditions and create lasting memories. The brand stands as a testament to the enduring values of unity and the joy of family life.
