While women have always had a vast selection of lingerie designed to make them feel attractive and sexy, men usually faced a pretty boring selection when they wanted to purchase undergarments. Boxers in muted colors and tighty-whities in, well, white were the basics and there was really not much else available.

Jonathan Diersing decided to change all that and in 2015 launched Rounderbum, a line of undergarments for men who aren’t shy about appearing more athletic and attractive with a little bit of help from body-enhancing underwear. Jonathan’s commitment is “to make garments that make every man feel and look better, more masculine and confident.”

Rounderbum undergarments come in many different styles—boxers, briefs, jocks and thongs—and are carefully designed to be undetectable under clothing. The enhanced look provided by each of these styles comes from special technologies, such as padding made of flexible polyurethane that conforms to every body shape or hidden bands that lift with a more subtle and discreet effect. They are made in numerous designs and colors—none of them could be said to be drab or boring!!

Using the same technology, shirts manufactured by Rounderbum provide comfort as well as back support and muscle definition. Their high performance socks provide lightweight pressure that promotes circulation and ankle support.

The focus of this company is on men, but just to be fair there is something for the ladies—a panty that provides “up to two inches of bum boost.” Rounderbum products are sold through their website, on Amazon and in many niche locations across the country.

Learn MoreBuy from Amazon

Shark Tank Air Date: 1/21/18 – Season 9 – Episode 19

 

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