Wallet Buckle

We’ve all been there: paring down the “necessities” in our handbags and pulling out weeks’ worth of receipts from our wallets to lighten our loads for a night out. Whether you’re headed out to a concert, outdoor event, or simply headed to the grocery store to pick up a few things, the last thing you really want to worry about is holding on to your bag or wallet. Brother entrepreneurs Trevor and Justin Johnston had one too many run-ins with this situation before the idea for Wallet Buckle sparked. Leaving your wallet at the bar or on the counter at the gas station is too easy to do—and the consequences too dire.

 Wallet Buckle is a convenient and super-discreet solve to this conundrum. It looks like a belt buckle (a very fashionable belt buckle indeed) but operates like a wallet. These buckles are worn just like your favorite belt buckle but are the perfect size to hold your ID, along with your credit and debit cards. Even a small amount of cash can be tucked inside this ultra-wearable device. Snap on the Wallet Buckle, slide in your cards, and be on your way. Easy as that.

 Now, Wallet Buckle isn’t the very first of its kind—when the Johnston brothers began researching for this project, they found several other buckles of the type. But none of them were exactly what they were looking for on the market. They were big, bulky, and clumsy. Cards would easily slip out and disappear (not an ideal scenario when out drinking with friends). Plus, they didn’t look good enough for them to want to wear on a regular basis. With Wallet Buckle, the Johnston’s have set out to create the perfect blend of everything they looked for back then. Their buckles are bold, fashionable, and the absolute perfect size to carry up to 4 cards.

wallet buckle shark tank 1

 Wallet Buckle’s Western Americana aesthetic includes many patterns to choose from, something for everyone. Of course, functionality always comes first, and Wallet Buckle painstakingly went through many beta tests before coming across a “no hands necessary” design that fit cards snugly, with a style that reflected the fashion sense the brothers wanted. They are reported to shorten checkout times to roughly 15 seconds, which means no more digging through bags or wallets to find the card you’re looking for. What’s more, no one will suspect that your cute belt buckle is holding your cards and proof of identity.

 Wallet Buckle has been featured in many media outlets. NBC, Today and CBS have featured this little wonder, along with National Examiner, Town & Country Magazine, Woman’s World, and others. Easy to use and desirable to wear in the real world, Wallet Buckle makes a statement, while helping keep your billing statement free of unwanted charges from strangers. The 2016 Kickstarter campaign garnered almost $45,000 in funding from 587 backers, and the brand continues to make waves.

Learn More

Shark Tank Air Date: 5/5/17 – Season 8 – Episode 23

wallet buckle shark tank 2

SHARK TANK GIFT GUIDE

Exclusive deals and savings!

LATEST PITCHES

Myself Belts: Easy to Fasten Belts

Hear the pride and glee in a child’s voice when he proclaims, “I did it myself!” He is taking one more step toward independence....

Prime 6 Charcoal

What could be better than inviting friends and grilling steaks over a blazing charcoal fire? According to Riki and Oron Franco the...

Pan’s Mushroom Jerky

Michael Pan has a rich multicultural background. His mother was born in Peru, his father in Malaysia. They met and married in a small...

K9 Mask: Air Filter Mask for Dogs

When Kirby Holmes was a boy, he spent part of his summers at his grandparents’ home in California. He’d see wildfires in the hills...

Moment: Drink Your Meditation

Aisha Chottani and Faheem Kajee had high-powered positions as management consultants. There were too many days when they were frazzled from meetings, deadlines, and...

Fitfighter Weighted Exercise Hose

After her service as a second lieutenant in the 52nd Engineer Battalion in Iraq, Sarah Apgar returned to civilian life in the States. ...