Wildcoat, a company based in Boulder, Colorado, was founded by Carlo DiMeo in 2020. The idea for the business began years earlier during a skiing trip in the Colorado Rockies, when DiMeo wore a costume bear coat as a novelty. This coat, which lacked warmth, pockets, and functionality, became a favorite despite its shortcomings. Inspired by the fun and attention it garnered, DiMeo decided to create a functional version suitable for winter sports. His background in engineering and over 30 years of skiing experience played a crucial role in the development of the product.
In its first year, Wildcoat focused on designing, testing, and improving its initial line of coats. Despite delays caused by the COVID-19 pandemic, including manufacturing setbacks and shipping issues, the company launched its first products—the Grizzly and Polar coats—in the winter of 2021-2022. These coats were designed with both functionality and fun in mind, featuring waterproof materials, helmet compatibility, and realistic animal aesthetics. The designs included animal-specific details such as claws on the mittens and lifelike facial features on the hoods.
Wildcoat’s product line has expanded over time to include additional styles like the Black Bear, Wolf, and Buffalo, as well as hood-only versions of the coats. The company continuously iterates on its designs based on customer feedback. Notable upgrades in the latest version (v4) include more realistic animal face details, improved velcro pockets for easier access, and enhanced materials to prevent zipper snags. The coats are weatherproof and warm, with temperature ratings comparable to the animals they emulate. The designs also feature zip-off components, allowing users to adapt the coats for varying weather conditions, such as spring skiing.
Wildcoat has cultivated a strong following among outdoor enthusiasts and sports fans. Teams like the Chicago Bears and Buffalo Bills have embraced the coats for their unique aesthetics. The Buffalo coat, for example, includes a horned hood and mittens styled like hooves. The company recently added a Panda design to its lineup, and plans are underway to introduce Lion and Tiger coats in the future.
DiMeo’s vision for Wildcoat stems from a desire to bring joy and individuality to winter wear, countering the traditional monotony of blacks, browns, and grays. Wildcoat’s mission also includes a commitment to sustainability and animal welfare. The company uses 100% synthetic materials in its products and has partnered with local nonprofits to support animal-focused initiatives.
The journey to establish Wildcoat has not been without challenges. Launching during the pandemic required flexibility in navigating supply chain disruptions and rising freight costs. However, the company’s ability to adapt and its dedication to quality have earned it hundreds of positive reviews and a loyal customer base.
Wildcoat’s growth reflects a unique blend of creativity and practicality. The company continues to innovate while staying true to its origins as a brand that prioritizes fun, functionality, and customer satisfaction.
