Aura Bora Herbal Sparkling Water

Aura Bora is a craft sparkling water made from the extracts of herbs, fruits and flowers. There are no artificial ingredients, sugar, sodium or calories. It is non-GMO and gluten free. The result is a bold and refreshing sparkling water with vivid flavors and subtle aromas. Paul and Madeleine Voge created Aura Bora while simply having fun with their SodaStream.

Paul, CEO, graduated from UCLA and joined a holding company that started businesses, funded businesses and acquired businesses. Close to his ultimate goal of being an entrepreneur, but not quite there yet. He had been an entrepreneur as far back as he could remember. He had the traditional lemonade stand, was an astute baseball card collector/trader, and sold Christmas trees right on his front lawn.

Growing up in a soda-free home, Paul’s go-to beverage was always sparkling water, and he drank it all day at his job. He didn’t give much thought to it being kind of ho-hum, until he and Madeleine got into making sparkling water at home. They had fun experimenting with various ingredients and came up with some really exciting flavors. They were creating their own all-natural, plant-based sparkling water—so different from the ones with unidentified ingredients. (The FDA does not require sparkling water brands to explicitly state the origins of the flavors. A single flavor may come from a multitude of different sources, and that includes chemical additives.)

When Paul and Madeleine founded Aura Bora, they wanted a brand that reflected their insouciant and playful approach to life in the packaging. Madeleine, Creative Director of Aura Bora, graduated from the University of Colorado and worked as a copywriter, art director and brand strategist. She collaborated with the designers, developers and graphic artists to build the engaging, whimsical world that is Aura Bora.

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Aura Bora: Flavors and Artwork

Aura Bora provides more than unique and sophisticated flavors; it provides an appealing visual experience with the fanciful, unsophisticated artwork on the cans inspired by the particular flavors.

  • Cactus Rose contains a natural prickly pear flavor, rose flower extract and lemongrass leaf extract. The can depicts a desert bathed in gold and accented with deep rose and birds cavorting among the prickly cacti.
  • Lavender Cucumber combines lavender flower extract with a natural cucumber flavor. The (fittingly) purple can displays sloths, cucumbers and spikes of lavender flowers.
  • Peppermint Watermelon consists of organic watermelon extract and peppermint leaf extract. The pink can is adorned with watermelon-chomping alligators and mint leaves.
  • Basil Berry is a natural strawberry flavor with basil leaf extract and lemongrass leaf extract. The green can is sprinkled with strawberries, basil and lemongrass.
  • Lemongrass Coconut has a tropical Thai vibe from the lemongrass leaf extract and natural coconut flavor. The white can becomes a canvas for a chameleon right from the rain forest, coconuts and blades of lemongrass.

For those whose artistic tastes run to poetry, each can has a “plant-based” haiku, the fascinating Japanese art form.

To add to the sensory delight of Aura Bora, a delicate aroma arises as you pop the tab. Heck, if the sparkling water would hum a tune, we’d have four of our five senses covered.

As for the name, Aura Bora, don’t spend a lot of time trying to figure out what it means. It’s a little bit hippy (aura); it’s a little bit exotic island. And it’s a winking nod to Fiji, the huge water company.

Madeleine and Paul are part of the “1% for the Planet” initiative. They donate 1% of their sales to environmental nonprofits as well as participate in partnering with and supporting those organizations, such as in advisory roles.

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Shark Tank Air Date: 1/22/21 – Season 12 – Episode 11


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