Mission Belt – Ratcheting Belt Buckle

A belt is a belt right? It’s long, thin and it keeps your pants up. Often, it also lacks fashion appeal. The Mission Belt Co. has found a way to turn the utilitarian into art. The Mission Belt isn’t like a traditional belt – a strip of plain leather with some holes. It’s a solid piece of high-quality leather with a one-of-a-kind buckle that doesn’t require belt notches. No notches mean a better fit and a belt that looks great and lasts longer.

The secret is Mission Belt’s unique ratcheting buckle. There are teeth on the backside of the belt that hook into a ratchet in the buckle. It provides a snug, secure fit that’s far more adjustable than a traditional belt.  It’s like a zip tie for your pants.

Shark Tank products mission belt

Traditional belts have holes at one inch intervals. Your waist doesn’t come in exact one inch increments. That means that one hole is too snug and the next is too loose. As you squeeze to make your belt fit, that belt notch gets stretched and worn over time.  The Mission Belt adjusts in ¼ inch intervals giving you a perfect fit and it won’t show signs of wear if you need to adjust the size.

The Mission Belt isn’t just about it great fit. It’s about looking good as well. If you want to add a splash of color to your look, the Mission Belt has you covered with colors like blue, grey, red, white, green, orange, pink, purple, and yellow. It of course comes in more traditional black and brown as well.

On top of all of this, The Mission Belt Co donates one dollar from each purchase goes to help hungry families worldwide become self-sufficient. The Mission Belt is a beautiful belt with a mission.


Shark Tank Air Date: 4/26/2013 – Season 4 – Episode 22




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