HYPD is a footwear and apparel brand founded in 2020 by Marc Herzberger and Cheng Kue, specializing in fully customizable, made-to-order slides. HYPD’s products are created with an environmentally sustainable manufacturing process that is 98% zero-waste and utilizes vegan-friendly, recycled and natural materials. HYPD is based in Anaheim, California.
The HYPD Slydr is a patented slide design featuring edge-to-edge printed straps that can be customized with any graphic, logo, pattern or artwork desired by the customer. Using HYPD’s online design studio, shoppers can easily upload their own images or create new visuals to adorn the straps of their one-of-a-kind Slydr slides.
In addition to the virtually endless graphic options, the Slydr boasts several innovative functional features including a patented adjustable fit system with velcro wings that can be tightened or loosened for a precision fit on any foot shape or size. The shoe’s soles are made from ultra-cushioned foam for superior comfort along with high-traction rubber outsoles for traction.
“We created HYPD to give fans and consumers a way to truly express their identities and interests through the products they wear,” said co-founder Marc Herzberger. “With our Slydr slides, you can bring your wildest footwear visions to life while also feeling good about owning a responsibly-made product.”
Environmentally-conscious manufacturing is a top priority for HYPD. The Slydr slides are 100% vegan, utilizing no animal-based materials whatsoever. HYPD’s production process is 98% zero-waste and their flat-pack shipping methods help reduce emissions. Natural, paraben-free materials are used whenever possible as well.
For customers seeking even more personalization, HYPD offers the new Slydr Pro premium model. This version features removable and adjustable velcro straps that can be positioned asymmetrically to the specific fit preferences of the wearer. It also incorporates specialty details like multi-color insoles and patterned outsoles that leave branded footprints.
“We aren’t just offering another mass-produced shoe,” said co-founder Cheng Kue. “HYPD is providing a fully customized luxury footwear experience paired with a sustainable design you can feel good about purchasing. It’s custom creativity meets environmental responsibility.”
All HYPD products are made-to-order in their California facility to avoid excess inventory waste. Once a customer’s design is submitted, the slides are produced within 2-3 days and shipped out flat-packed for easy final assembly at home.
In addition to the custom design options, HYPD has also secured licensing deals to offer slides featuring official logos and graphics from popular brands, sports teams, artists, universities and more.
With their unique customization capabilities and sustainable manufacturing approach, HYPD is setting a new standard for how footwear and apparel brands can merge personal expression with environmentally-conscious practices.
