Nowhere Bakery Plant Based Cookies

Nowhere Bakery is an award-winning maker of indulgent, gut-friendly treats founded in 2020 by husband and wife team Saphira and Maurizio Rasti. The company was born out of Saphira’s personal struggles with gut issues and multiple food intolerances that made it difficult for her to find treats she could enjoy without adverse effects. At the same time, her husband Maurizio had an insatiable sweet tooth and wasn’t satisfied with traditional “healthy” cookies that tasted unpleasantly dry.

Nowhere Bakery Founder

Driven by this challenge, Saphira, who has a background in holistic nutrition counseling, decided to create the ideal dessert that could satisfy both her dietary needs and Maurizio’s cravings for indulgent sweets. She began experimenting in their modest two-bedroom Los Angeles apartment, spending countless batter-filled nights perfecting recipes.

The breakthrough came when Saphira developed a gluten-free, dairy-free twist on the classic chocolate chip cookie that won over even Maurizio, who wasn’t a fan of most “healthy” cookies. Friends and family raved about the delicious treats as well. This validation prompted the couple to officially launch Nowhere Bakery in 2020.

From its humble beginnings, Nowhere Bakery has grown into a successful company offering a range of plant-based cookies, brownies, and blondies that are free from dairy, gluten, grains, refined sugar, soy, FODMAPs, corn, eggs, and seed oils. All of their baked goods are also vegan and paleo-friendly.

Nowhere Bakery Shark Tank 3

Their signature product is the award-winning Chocolate Chip Cookie, which took home the 2022 Shelfie Award for best baked good. These crispy on the outside, chewy on the inside cookies feature almond butter, maple syrup, coconut sugar, cassava flour, tapioca flour, 70% dark chocolate chips, cream of tartar, arrowroot powder, baking soda, and a sprinkle of Maldon sea salt.

Another customer favorite is the Candy Bar Cookie, a collaboration with Rachael’s Good Eats that reimagines a classic peanut candy bar. Soft and chewy, it’s filled with house-roasted peanuts, rich dark chocolate, and a dollop of housemade coconut caramel sweetened with coconut sugar and maple syrup.

For those looking to bake their own treats at home, Nowhere Bakery offers convenient baking mixes like the Chocolate Chip Cookie Baking Mix and the Sugar Cookie Baking Mix. The mixes make it easy to whip up delicious, dietary-friendly desserts with just a few simple add-in ingredients.

The company’s other offerings include chewy Brownies made with almond butter, coconut sugar, maple syrup, tapioca flour, and cacao powder, as well as moist Blondies packed with chocolate chips that have the same texture as the brownies but with a classic blondie flavor profile.

Nowhere Bakery Shark Tank 2

After launching initially in a commercial kitchen space, the couple was able to move production to their own leased facility in Orange County after demand for their treats rapidly grew. They now operate out of this production facility in Southern California and ship all orders nationwide, while also supplying select local grocers and coffee shops.

At the heart of Nowhere Bakery is Saphira’s passion for creating decadent yet wholesome desserts that can be enjoyed by people with all sorts of dietary restrictions and preferences. As she explained on the company’s Instagram, “I had gut issues, multiple food intolerances and couldn’t really find anything on the shelves to satisfy my sweet tooth without making me feel horrible.”

With Maurizio’s sweet tooth being the ultimate taste test, the couple is committed to making indulgent treats with healthy, gut-friendly ingredients that harmonize flavor and nutrition without sacrificing on taste. All of Nowhere Bakery’s products are a testament to their mission of offering guilt-free desserts that cater to diverse dietary needs.

Shark Tank Air Date: 3/15/2024 – Season 15 – Episode 18




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