Wicked Good Cupcakes are innovative, homemade cupcakes that come in a jar, which protects the product and improves the shelf life. They also offer brownies, pies, cheesecakes, and macarons and they ship them to your door. The creators of Wicked Good Cupcakes went into the Shark Tank asking for $75k for a 20% share of the company. The sharks all thought the the cupcakes were superb, other than Robert who doesn’t eat desserts. In the end, Kevin reached a deal for zero equity but a 45 cent royalty on every jar sold.
Wicked Good Cupcakes has gone on to enjoy tremendous success, and co-founders Tracey Noonan and her daughter Dani Vilagie have even written a book about their experience as entrepreneurs.