Co-founders Geoffrey Woo and Michael Brandt pitch their chewable coffee and real-life “Limitless” pills in Episode 10, Season 8 of Shark Tank. The team at Nootrobox describe themselves as biohackers. Their goal is to research and measure the human machine in order to optimize its performance. Nootrobox develops and manufactures nootropic supplements designed to improve cognitive function and physical well-being. Their mission is to create a smarter society, which would unquestionably be a good thing.
Nootrobox had already raised initial funding for their company before appearing on Shark Tank, through multiple successful IndieGoGo campaigns and backing from 5 preeminent investors including Marissa Mayer (CEO, Yahoo!), Mark Pincus (Founder and CEO, Zynga), Dr. Connie Chen (Co-founder and Chief Medical Officer, Vida Health), Kevin Chou (Founder and CEO, Kabam), and venture capital firm Andreessen Horowitz.
What are Nootropics?
Nootropics is a general term for cognitive enhancing compounds that are either found in nature, produced by the human body, or are synthetic versions of natural nootropics taken as dietary supplements. Nootropics include things like vitamins, minerals, amino acids, and many botanical and synthetic compounds that that we regularly consume. Nootropics are believed to have a positive influence on creativity, attention, alertness, memory, motivation, mood, stress and related cognitive processes.
All Nootrobox products are throughly researched and tested during clinical trials, and are all 100% FDA approved as safe for long term use. They offer a variety of nootropic products, all of which can be used together for maximum effect.
GO CUBES are a chewable alternative to your daily cup of coffee. These coffee flavored cubes contain about half the caffeine of coffee, but the added nootropics boost the caffeine’s effect and reduce jitters. In addition to caffeine, GO CUBES contain L-theanine, a blend of B vitamins, glucuronolactone – a molecule that binds with toxic substances in the bloodstream and helps your body remove them, and inositol which is similar to glucose and currently being studied as a treatment for numerous conditions including diabetic nerve pain, panic disorder, cancer, Alzheimer’s, ADHD and more. GO CUBES are made using cold-brewed coffee held together in a gummy pectin base. Available flavors include mocha, pure drip and latte.
SPRINT provides a fast-acting, short-term boost of energy and mental clarity. Meant to be taken as needed to stay focused and alert for long projects or tasks. SPRINT takes effect in about 30 minutes and will keep you feeling productive and sharp for 4-6 hours. This is an alternative to coffee and energy drinks which are less effective and have more unwanted side effects. SPRINT contains a blend of compounds including B vitamins and 50 mg of caffeine, about half the caffeine in a regular cup of coffee. Less caffeine is needed due too the addition of L-theanine, a naturally occurring amino acid found in tea that works with caffeine to boost it’s effects. SPRINT also contains two powerful additives you may not have heard of – Vinpocetine, a supplement derived from the periwinkle plant that reduces neural inflammation and improves mental agility, and L-Tyrosine, an amino acid involved in the biosynthesis of norepinephrine and dopamine which reduces stress and increases blood flow.
RISE is a nootropic intended for daily use to improve your baseline cognitive performance. The supplement blends three important compounds that are shown to boost brain function. Bacopa monnieri is an Indian herb full of antioxidants that has been used extensively in traditional Indian medicine as a neurological tonic. There is growing scientific evidence that Bacopa monnieri may have a positive effect on dementia and Alzheimer’s Disease. α-GPC is a compound that is a natural precursor to the essential neurotransmitter acetylcholine, which is associated with memory and learning. α-GPC crosses the blood-brain barrier which means that it can actually be absorbed in the brain and used by neurons. Rhodiola rosea is a cold climate flowering plant used in Tibetan and Chinese folk medicine to alleviate physical fatigue. Western scientists are beginning to take notice, and many clinical trials are underway to evaluate its neuroprotective properties.
KADO-3 is a Omega-3 krill and fish oil supplement that’s supercharged with vitamin K, vitamin D, and astaxanthin, the compound found in shellfish like crab and lobster that gives them their red color. Astaxanthin is an anti-inflammatory antioxidant has been shown to reduce fatigue and boost attention and memory.
YAWN is a blend of nootropics designed to improve the quality of sleep, which is when your body repairs tissue and muscle, releases growth hormones, and processes all the new information you absorbed throughout the day. YAWN is designed to be taken as needed, one hour before bed, to help you sleep soundly and wake feeling refreshed and energized. YAWN is a mixture of 4 ingredients. Glycine is a dietary amino acid that is a neurotransmitter used to create protein structures like enzymes. Studies indicate that glycine improves sleep quality and reduces daytime fatigue. Magnesium is a mineral critical for keeping the nervous system running smoothly, and one that most adults are deficient in. L-theanine is an amino acid found in peas that is added to reduce anxiety and restlessness. Melatonin is an important neurohormone secreted by the brain’s pineal gland that signals your body’s biological clock that it’s time to fall asleep.