Look around. Wherever you go, there are people with water bottles. Or simply look at the numbers: $11 billion per year spent on bottled water, and that’s just in the U. S. Bottled water isn’t new; it’s been around since the 17th century. But it wasn’t until the 1970s that it began its meteoric rise in popularity. Maybe it was Perrier’s massive ad campaign. Maybe it was the baby boomers who traded in flowers and beads for corporate positions yet wanted to retain a health-conscious lifestyle. Whatever the reason, we are well aware of the importance of keeping our bodies hydrated, and now we need to think about keeping our best buddies, our dogs, hydrated.
Julie Yenichek and Ryan Huyghe thought of them when they were brain storming with other up-and-coming entrepreneurs, most of whom had brought along their dogs. The humans all had some form of bottled water with them: purified water, of course; water with vitamins, minerals, electrolytes; some enhanced with an array of fruit flavors. And there were the dogs, some asleep, some alert, some pacing. Surely all of them thirsty. Besides, they deserved treats for being so patient. Why not bottled water for dogs that is delicious enough to be a treat and nutritious enough to keep our buddies healthy?
Julie and Ryan got to work. It took more than eight years to perfect the formula in consultation with a veterinary nutritionist. They started out with water purified by reverse osmosis, a process during which water is forced through a semi-permeable membrane to filter out contaminants such as nitrates, pesticides, bacteria, pharmaceuticals, arsenic and the like. Then added nutrients, including citric acid, L-carnitine, vitamin B1 (thiamin), B2 (riboflavin), B3 (niacin) and B6 (pyridoxine), everything your dog needs for general good health, weight control, well-functioning metabolic and nervous systems, and healthy skin and coat to prevent dry flaky skin and that awful itching. Then top it off with 100% natural flavorings and, ta-dum, they had Petrol Fuel for Dogs. There are no preservatives at all and no meat or meat by-products. Each 12-ounce can (completely recyclable) contains only 8 calories. That’s compared to the average of 115 calories per whiffy, crumbly doggie biscuit.
Petrol Fuel is the only nutritious, flavorful water on the market for dogs. And the delicious taste ensures that they get their optimum daily fluid intake—half an ounce to an ounce per pound. Best of all, it’s a chance to give dogs yummy treats while giving them them longer, healthier and more active lives.
*Update: This product is no longer available.