Smart Wheel Steering Wheel Cover

Smart is a acronym for “Safe Motorist Alert for Restricting Texting.” Six teens and preteens named themselves the “Inventioneers” for a Lego tournament and kept it when they invented the intelligent steering wheel cover that warns drivers when their hands come off the wheel. The cover snaps onto any size steering wheel easily. Sensing technology sets off lights and sounds and delivers data right to your smart phone. It trains the driver to hold the wheel properly and snaps the driver back into focus should they become distracted. It also provides a report for parents about their children’s driving habits. The kids had only a prototype and needed an investment to be able to manufacture the cover.

Smart Wheel Steering Wheel Cover Shark Tank 3

Smart Wheel Steering Wheel Cover Shark Tank 2

Robert and Mark invested in the Smart Wheel, but the deal fell through when the sharks wanted to license the cover to car manufacturers and the kids didn’t. The kids then launched a campaign on Indiegogo that failed and upset those who had invested because they had been left hanging for a year. The Smart Wheel received a great deal of media attention, but it appears it never made it into production.

Smart Wheel is no longer available.

Shark Tank Air Date: 2/15/2013 – Season 4 – Episode 16




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