Gameday Couture Fan Apparel for Women

With the creation of Gameday Couture, Shawnna Latham-Feddersen disrupted a male-dominated sports industry that was ignoring its female consumers. Shawnna is proud to be part of the first Female-owned and Female-Led team to produce thoughtfully designed and ethically sourced female-focused fan apparel. Their highly curated collections celebrate and exemplify the culture, style, and authenticity of every campus, sport, or team they represent.

Gameday Couture Fan Apparel For Women Shark Tank Founders

Gameday Couture was established in 2010, as a manufacturer of officially licensed women’s college apparel. In 2014 the brand had the privilege of striking a deal with Billionaire Mark Cuban on ABC’s Shark Tank. Today, the brand continues to create fashion-forward women’s licensed and private label apparel, holds over 160 NCAA licenses and is distributed through both B2B and D2C channels in over 2000 stores nationwide.

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Shark Tank Air Date: 12/5/2014 – Season 6 – Episode 11

 

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