With the creation of Gameday Couture, Shawnna Latham-Feddersen disrupted a male-dominated sports industry that was ignoring its female consumers. Shawnna is proud to be part of the first Female-owned and Female-Led team to produce thoughtfully designed and ethically sourced female-focused fan apparel. Their highly curated collections celebrate and exemplify the culture, style, and authenticity of every campus, sport, or team they represent.
Gameday Couture was established in 2010, as a manufacturer of officially licensed women’s college apparel. In 2014 the brand had the privilege of striking a deal with Billionaire Mark Cuban on ABC’s Shark Tank. Today, the brand continues to create fashion-forward women’s licensed and private label apparel, holds over 160 NCAA licenses and is distributed through both B2B and D2C channels in over 2000 stores nationwide.
