KENT was founded by a conscious Canadian, now living in Los Angeles. It all started with the benefits of natural materials.
Having outgrown frilly, lacey and stretchy underwear of her youth, Stacy sought to find a simple pair of 100% cotton underwear that matched her simple everyday style – though find everything but.
Influenced by graduate studies in sustainability, work with start-ups disrupting the textile space and time living in Copenhagen, Stacy began designing her own natural briefs and basics.
Digging further into her Canadian roots of backyard gardening and composting, she began thinking… why were the simple underwear options always super synthetic (elastane, nylon, polyester, spandex), unbreathable and infection-producing?
Why not design underwear made from natural materials that could also return to nature? Months of research, trials and fittings later, the Annual Brief was born. After speaking with over a 1,000 women about their underwear, she understood they also wanted underwear that looked as good as it felt – made from natural materials, less toxins, simpler style, no synthetics, better fit, less irritation, fewer wedgies.