Monosuit has emerged as a standout in the crowded fashion industry with its one-of-a-kind jumpsuits that blend futuristic functionality with contemporary style. Situated at the intersection of innovation and practicality, this New York-based unisex brand is making a substantial impact by redefining everyday wear with patented designs and a focus on sustainability.
Monosuit Before Shark Tank
Founded in 2013, Monosuit was the brainchild of Mia Murr, an alumnus of Central Saint Martins, a prominent art and design college in London. Murr was motivated by a unique blend of inspirations, notably space science and the possibility of interplanetary travel. Her unique vision found an apt co-founder in Elena Skazhenyuk, who leads the Sales & Marketing division of the company. Together, they brought to life the idea of an upgraded jumpsuit, which they named Monosuit, with ‘mono’ signifying ‘one-piece’.
Over the years, the brand has grown into a multinational company with headquarters in New York and a diverse team of experts from countries like the USA, UK, Germany, and Italy. Unlike a traditional hierarchical structure, Monosuit promotes an atmosphere of equality, creativity, and mutual respect. This environment fosters brainstorming sessions and open discussions, making it a creative and, admittedly, somewhat chaotic workspace.
The breakthrough for the company came when they received a seed round of investment in the United States. This enabled the launch of new collections, website development, and further business expansion.
Monosuit is most celebrated for its signature “smart” jumpsuits that feature patented secret zippers in the lower back. This design solves the traditionally awkward and cumbersome issues of wearing a one-piece outfit, particularly when it comes to restroom visits. The jumpsuit is versatile and can be worn in multiple ways, including with the zipper at the front, the back, or even upside down, giving consumers the ability to continually reinvent their style.
In 2019, the brand took a significant step toward sustainability by initiating a transition to seamless clothing made through circular knitting designs. Utilizing ECONYL regenerated yarn, which is made from recycled ocean garbage, Monosuit’s products are almost zero-waste and have a minimal environmental footprint. Alongside, the brand adheres to a policy of not using animal-derived products in their collections and focuses on long-term, seasonless, and trendless wear.
Monosuit offers a range of sizes, heights, measurements, proportions, and colors, providing an endless chart of grading for each item. This ensures that the apparel can be personalized based on customer demands, embracing diversity and inclusion in fashion. The brand is also known for its diversified lines of casual items designed around a monosuit, which includes dresses, tops, bottoms, and accessories.
The brand’s innovative approach has not gone unnoticed, attracting high-profile clientele such as Kim and Khloe Kardashian, Kylie Jenner, Maye Musk, and Grimes. In media circles, Monosuit has received coverage from leading publications like Forbes USA, Vogue Paris, and Vanity Fair Italia.
Monosuit’s commitment to sustainability has been particularly noteworthy. Understanding the impact of the fashion industry on the environment, Monosuit aims to counteract it by using high-precision layouts to minimize waste during production and by deploying 3D modeling instead of creating multiple samples.
Monosuit is not just a fashion brand; it’s a manifestation of a modern approach to apparel, one that amalgamates style, functionality, and environmental responsibility.
