PostureNOW is a posture correcting brace designed to be worn on the arms rather than over the shoulders like traditional posture braces. Mark Cuban invested $100,000 for 30% equity and limited royalties. Good posture may feel awkward at first since most of us have been slouching for years. Soon, you will notice your awareness of your posture is increased, and sitting/standing upright begins to feel natural. As good posture becomes a habit, muscle memory results in a natural, upright posture.