Boob sweat. If you didn’t groan at the thought, you are not a large-breasted woman. You also will not likely chuckle at the Ta-Ta Towel motto: “Keep Them High. Keep Them Dry.” But for women beleaguered by sweat and irritating rashes under their breasts, the patented Ta-Ta Towel has solved a very longstanding problem.

Erin Robertson, creator of the Ta-Ta Towel, is a writer—not a fashion designer nor an inventor. She never aspired to be an entrepreneur. Yet, here she is—all of those things. Erin is, and I quote, “top heavy.” One summer evening, she was getting dressed for a formal affair in her unairconditioned apartment. She was barely out of the shower when the underboob sweat started. By the time she finished blow-drying her hair, rivulets were running down her stomach. She felt as though she needed another shower. As anyone would, she went to the Internet to find a solution. Nothing! Unimaginable! She couldn’t stop thinking about it, and it took only a few days for the “AHA!” moment to strike in the middle of the night. She had envisioned the Ta-Ta Towel.

Erin got right to it. She borrowed a sewing machine, learned to sew, taped together a makeshift pattern and, after cutting up every towel she had, had herself a Ta-Ta Towel: a double-sided halter top with an adjustable strap at the neck and stretchy fabric cups that fit over each breast. One side is a stretch terrycloth; the other side might be bamboo, jersey cotton or 100% cotton—whichever it is, it will be a luxurious-feeling fabric. The fabric comes in beautiful colors and a constantly changing array of patterns. There are even designs for Christmas and Hanukkah! Three sizes are available: small (big C-DD), medium (DDD-E), and large (F-H).

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Picture a bra-towel hybrid. But it’s not a replacement for a bra. It’s not designed to be an undergarment. Wear it alone while lounging around the house or getting some sweat-producing chores done. Wear it to the gym or spa or beach. Be comfortable, covered and dry as the towel holds up your boobs and absorbs underboob sweat.

Soon other female demographics were clamoring after the Ta-Ta Towel: pregnant, postpartum, breastfeeding women; women recovering from C-sections; breast cancer patients undergoing radiation or other treatments; women recovering from open heart surgery.

Erin then designed the Ta-Ta Towel Maternity Collection. The material is ultra soft to soothe painful, sensitive breasts and ultra absorbent for milk leakage. The design provides easy access for nursing and pumping and accommodates changes in breast size. Medical experts have determined that there is a reduced risk of clogged milk ducts and an increased benefit in the skin-to-skin contact between mother and baby.

Due to public demand, Erin is working on Ta-Ta prototypes for women with smaller breasts and larger—all those that fall outside the range of the current sizes.


Learn More

Shark Tank Air Date: 10/14/18 – Season 10 – Episode 2

 

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