Leila Shams is a graduate of Parsons School of Design with over 20 years of experience in the fashion industry. Originally from New York City, Shams is now living (but definitely not driving!) in Los Angeles, California. In 2009 she founded Leila Shams, LLC, creating a celebrity-loved contemporary collection focusing on printed, embellished and washed pieces. Fans included Kendall Jenner, Kim Kardashian and Nicki Minaj. Shams sold her collections through Harvey Nichols UK, Neimans, Revolve, Planet Blue, and Curve LA.
Her latest endeavor is creating a confidence boosting, mega sculpting swimwear line and operating as CEO of TA3 SWIM. Shams experienced self-consciousness and doubt whenever beach season arrived. She admits her first thought was always, “I need to go on a diet,” and she recognizes that almost all women experience a similar reaction, no matter what size or shape they might be. Traditional swimwear just didn’t fit well or boost her self-esteem. Working in the fashion industry, she was in the perfect place to do something about it. Shams spent three years developing a bathing suit that fits comfortably, yet dramatically sculpts the waist, lifts the bust and smooths the belly.
Shams began marketing her suits through social media, and was particularly successful with TikTok, where posts about the suits went viral. In August of 2021, scarymommy.com called the Lacey suit one of the best supportive swimsuits available.
TA3 suits are made from a matte, ultra-lightweight scuba fabric for the outer layer. Scuba fabric It offers great support & recovery. While it can sometimes develop creases during shipping, the lines are easily removed with water or steam. The suits come in different styles and colors, and can be ordered through their Facebook page and the website.
Shams says that making women love the way they look in a swimsuit has been the greatest thrill of her life and that working insanely hard on something that makes women feel confident is beyond satisfying!