Alex Bayer saw illness all day long—in the form of the insurance claims that crossed his desk day after day. He was appalled by what he saw as a general decline in the health of Americans and decided that he did not want to be a part of it. He became a “health nut” (his term) and began blending and stocking up on smoothies to silence the “call” of fast food drive-thrus and way too convenient convenience stores. He and his health-conscious friends shared smoothie recipes, and one day Alex had his first organic coconut smoothie. Only two ingredients, coconut water and coconut meat—so good that he exclaimed, “This is genius!”
Alex founded Genius Juice to bring the most healthy, most delicious smoothies to market with zero-waste.
Genius Juice smoothies are USDA Organic, non-GMO, gluten-free and soy-free. They are vegan certified and have more potassium and fiber than the leading coconut water drink. Coconut meat is a great source of healthy fats and medium-chain triglycerides that break down rapidly to provide almost instant energy. There are no added sugars or preservatives.
Genius Juice is the world’s first whole coconut smoothie that combines organic coconut water and organic coconut meat. When blended, those two ingredients result in a more delicious, richer, creamier, thicker low-calorie beverage.
Not any coconut would do for Alex. He experimented with many types of coconuts and found the Young Thai Coconut with its sweet, unique taste in Ratchaburi in Western Thailand. The rich soil in the tropical climate produces the best tasting coconuts. Once the coconuts are harvested, they are sent to a manufacturing facility two miles away. The coconuts go from tree to bottle in five or six hours, and that freshness is evident in every sip.
Genius Juice offers three flavors, any one of which will transport you to whatever balmy, tropical island you care to fantasize about:
- Whole Coconut the Original with only coconut water and coconut meat.
- Whole Coconut Mocha with organic cocoa powder, coffee extract, vanilla extract, and Himalayan pink salt.
- Whole Coconut Tumeric lightly spiced with organic turmeric root, ginger, cinnamon and vanilla extract.
Each smoothie contains an entire coconut, so that takes care of the water and meat. The husks are then donated to processing centers and converted to alternative/renewable energy to power local cities in Thailand. They are also converted into activated coconut charcoal that is used in detoxification products.
Genius Juice is shipped in boxes that are partially made from recycled materials and are recyclable. A green foam liner is made from corn starch. Put it in the sink, run water on it, and, pouf!, it’s gone. Repurpose the ice packs to keep, for instance, your lunch cold or to soothe your aching, inflamed muscles.
Genius Juice won BevNET’s “Best Smoothie or Meal Replacement Beverage,” and is sold in upscale supermarkets such as Whole Foods and Blair Farms.
Alex cares about health beyond his smoothie business. He started “Karaoke for a Cure,” a community project to raise money for children’s hospitals and, as Director and Fundraising Manager, grew it into a 501(c)(3) organization. He continues to be involved by overseeing events and galas.