Jennifer Gallagher made a promise to herself in January 2019. She was going to create a brand that would be consumed regularly and better the lives of others. That’s as much as she knew at that time. It took until September for her vague goal to crystallize into the His & Her Bar, an aphrodisiac superfood that stimulates sexual desire while providing maximum nutritional benefits. Her husband Michael immediately knew it was a winning idea, and the two of them got right to work.
Jennifer had been an entrepreneur and knew that was what she wanted to do. After graduating with a BA in Marketing and Fashion Merchandising from University of South Carolina, she went the corporate route, trying one company after another, one position after another, until she realized none of them fit. She left to start her own business, luxury activewear. She did well, then not so, but it was a valuable learning experience.
Michael, in the meantime, went from high school right into the Navy. When he returned to civilian life, he became a firefighter. His passion for wine then led to a job in Napa Valley and his Mr. Wine Guy Podcast, where he interviews noteworthy wine makers from around the world.
Together, Jennifer and Michael tirelessly researched foods known as aphrodisiacs for centuries and the more recent category of “superfoods.” (The first “superfood” was named in the early 20th century—bananas.) Then they tested countless combinations of these ingredients until they found the right formula for their His and Her Bar. It not only had to be delicious, it had to be vegan, gluten free, non-GMO, all natural.
The His & Her Bar has a creamy consistency with an earthy, nutty flavor from a mixture of almonds, cashews and maca. The chocolate, dates and vanilla give it the perfect combination of just enough sweetness, and the hint of cayenne gives it a “kick” at the back end.
His & Her Bar Ingredients
His & Her Bars contain organic dates, cashews, almonds, organic semisweet chocolate chips, organic maca, vanilla extract and a teeny-tiny bit of cayenne.
- Dates are packed with antioxidants, rich in amino acids and high in fiber.
- Cashews contain plant protein, copper, magnesium and Omega-3.
- Almonds are full of antioxidants, vitamins E and B2, magnesium, copper and protein.
- Chocolate, due to the cocoa content, releases mood-enhancing chemicals like serotonin.
- Maca is high in potassium, calcium, magnesium, iron, zinc and phosphorous.
- Vanilla is a great source of antioxidants and lowers stress levels.
- Cayenne contains capsaicin and increases metabolism and blood flow and releases endorphins.
The His & Her Bar can be an ingredient! Check out the recipe ideas on the website: “Aphrodisiac Overnight Oats,” “Aphrodisiac Banana Cake,” and “Aphrodisiac Cookie-Dough Ice Cream.” And come up with your own special recipe to share.
Maybe not the best time to start a new brand—in the middle of a pandemic, but Jennifer and Michael had started and decided to keep going. They have been limited in getting samples to consumers. There are no marketing events in which to meet potential consumers up close and personal. With many brick-and-mortars still closed or gradually opening, they are not inclined to take a chance on new vendors. That will all iron out. For now, they are connecting with visitors to their website, and the bars have received excellent reviews.