I Love Chamoy

Chamoy is a popular Mexican sauce known for its mix of sweet, tangy, and spicy flavors. While people love to use it on everything from fruits to drinks, not everyone can enjoy traditional chamoy because of its sugar content. Enter I Love Chamoy, a company founded by Annie Leal, which makes a sugar-free version that appeals to a wide audience, including those with health concerns like diabetes.

I Love Chamoy Shark Tank 2

I Love Chamoy Before Shark Tank

Annie Leal’s journey to create I Love Chamoy was one that combined elements of love, family, and tradition. Born and raised in Mexico, Annie grew up with chamoy as a staple in her household. However, the tables turned about ten years ago when her father was diagnosed with diabetes. Suddenly, a beloved family treat became a health risk. The diagnosis not only compelled her father to adjust his diet but also sparked a mission in Annie: to create a chamoy sauce that could be enjoyed without sugar, accommodating the health needs of her father and many others.

Despite having a background in social media and marketing rather than culinary arts, Annie took the challenge head-on. It took her 44 attempts to perfect the recipe. Her determination to create a health-conscious chamoy also resonated with her online audience. After sharing her culinary journey on TikTok, the initial 750 bottles of I Love Chamoy sold out in less than a week. It’s a family affair too, as Annie’s father has become the face of the brand on social media, while her mother and sister manage operations and finances.

Annie Leal’s life was impacted by a myriad of influences, from her father’s resilience in facing diabetes to the entrepreneurial spirit of women in her community. These influences contributed to her drive to create a product that could bring a beloved cultural experience to a wider audience, without the health-related setbacks.

I Love Chamoy Shark Tank Set

I Love Chamoy offers more than just a burst of flavors; it offers peace of mind to its consumers by eliminating sugar from its ingredient list. The company replaces sugar with monk fruit, a natural sweetener with zero calories. Monk fruit is not the only thoughtful component; the chamoy sauce also incorporates a proprietary blend of chile peppers native to Mexico, such as cayenne pepper and ancho chiles, achieving the ideal spice level. Lime powder, citric acid, and xanthan gum are among the other ingredients that round off the sauce’s signature flavor profile.

The product lineup doesn’t end with just the chamoy sauce. Responding to customer feedback, Annie also introduced a version of the sauce that replaces the artificial Red 40 color with hibiscus powder. This change exemplifies the brand’s responsiveness to its community’s needs and wants. Beyond the sauce, the company has hinted at expanding its range, all while maintaining its sugar-free pledge.

Aside from its primary use as a condiment for fruits and vegetables, the brand encourages customers to get creative. From drinks and candy to chips and even pizza, the possibilities for I Love Chamoy are virtually endless. A scroll through the company’s Instagram and TikTok feeds will reveal a range of recipe ideas, showcasing the sauce’s versatility.

To suit diverse dietary needs, I Love Chamoy is free from allergens and carbohydrates, making it a suitable choice for people following low-sugar and keto diets. This health-conscious approach has endeared the brand to a broad range of consumers, some of whom are managing chronic health conditions like diabetes or obesity.

I Love Chamoy’s journey from a kitchen experiment to a product that has resonated with thousands is a testament to the power of family, tradition, and the drive to make a difference. With Annie Leal at its helm, the company seems poised to continue innovating and expanding, while keeping health and cultural authenticity at its core.


Shark Tank Air Date: 10/27/2023 – Season 15 – Episode 5




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