Moink is a meat subscription service that delivers boxes of humanely raised meat, connecting “tender-hearted carnivores” to a community of small, sustainable farmers. Choose from among the highest quality wild-caught salmon, grass-fed and grass-finished beef and lamb and pasture-raised pork and chicken. You’ll find at your doorstep 12 to 16 pounds of your selections freshly packed and frozen in dry ice. How often you receive your Moink Box is up to you—every three, four or six weeks. Shipping is via FedEx and free in the 48 contiguous states and Washington, D.C.
Family farms like those in the Moink network were once the backbone of this nation. Now, “Big Ag” controls 80% of the meat industry . . .
- Without concern for their animals crammed into feedlots, filthy sheds or cages, fed unnatural diets that can lead to painful illnesses and death, and never feeling the warmth of the sun nor breathing fresh air until they are let out for their trip to the slaughterhouse.
- Without concern for us, their customers, providing meat that is higher in fat, calories and cholesterol; lower in nutrients; and treated with dangerous growth hormones and sub-therapeutic antibiotics.
- Without concern for our planet as they emit greenhouse gases and pollute the air with massive amounts of contaminants and lakes and rivers with billions of pounds of manure.
Lucinda and Adam Cramsley, the founders of Moink, and their community of farmers across the country care. Their animals are raised as nature intended and the salmon come from the Arctic waters of Alaska. There are no growth hormones, antibiotics and the like that endanger our health. Their farms do not conflict with the natural environment. Instead, they are part of the ecosystem.
Both Lucinda and Adam grew up in the Midwest on family farms. They met on the East Coast, Adam pursuing his career path in engineering, Lucinda setting up organic produce subscription companies. They married and when their children came along, they wanted to raise them as they had been raised. They left the suburbs and bought a small “fixer-upper” farm in Missouri. Adam traded in his pocket protector for TyVex overalls and became a hog farmer.
He found, as had the small farmers around him, that no matter how well the animals are raised, no matter how high the quality of the meat, no matter how tasty, it is darn near impossible to gain access to the market. Big Ag pretty much has every outlet sewn up. That is the problem that Moink is solving as it links the struggling small farmers with consumers who want meat that was raised naturally and ethically.
The Moink mission is to stand up against Big Ag, create a marketplace for small farmers, demonstrate to consumers what quality meat tastes like and encourage consumers to stand with them.
Now, as for “Moink”: If you haven’t noticed yet, it’s a combination of Moo and Oink. But a moink is so much more than that. When Adam’s friends were trying to fix him up with Lucinda, she was . . . well, let’s say less than enthusiastic, until they told her he was going to smoke moinks for a barbecue—that would be meatballs wrapped in bacon. She went to the barbecue and the rest is their love story. She says she’ll call it: “He had me at moink!”
