Nui Foods began life as Keto Kookie, until the company’s founders, Kristoffer Quiaoit and Victor Macias, realized that the name was limiting their product’s appeal as well as depriving many folks of a healthy snack jam-packed with flavor. They renamed the company Nui Foods—nui means “greatness and abundance” and, fittingly, rhymes with “gooey” and “chewy.”

Nui cookies are low-carb, high-fat, sugar-free and grain- and gluten-free—in other words, a perfect guilt-free snack food. Kris and Victor like to call their cookies “the treat without the cheat.” Neither had any experience in baking when they commandeered Kris’s mother’s kitchen to see if they could make a sweet treat for themselves. They had lost weight and were keeping to a healthy diet regimen, but they had not been able to kick the sugar cravings.

Victor has been an entrepreneur since he was a child. No surprise that he graduated from California State University with a degree in business entrepreneurship, went to work at the Orange County Small Business Development Center, then established a consulting firm to help local businesses with social media marketing, viral marketing and search engine optimization.

Kris graduated from California State University, Mihaylo College of Business and Economics, with a degree in entrepreneurship then went on to the University of California at Irvine for a degree in economics. He founded Bright Brain Learning that specializes in instilling youngsters with the behaviors that result in improved study skills, self-motivation and a lifelong love of learning.

They combined their extensive business knowledge and their new-found roles as bakers to establish Nui Foods, so that people will have a healthy option when the sugar cravings hit, including diabetics. Each cookie has one gram of sugar from the almond and coconut flours used. The sweet taste is added with monk fruit extract (that lowers blood sugar and increases good cholesterol) and erythritol, a sugar found in pears and grapes (that does not raise blood sugar or insulin levels), plus you don’t have that awful bitter aftertaste that Stevia and other artificial sweeteners leave behind.

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The cookies are also gluten-free. Gluten is found in cereal grains in general, but it is most associated with wheat, a major ingredient in baked goods. Wheat is replaced with the mixture of almond and coconut flours, making the cookies for people with celiac disease.

Add in medium chain triglyceride (MCT) oils and organic pasture-raised butter, and you’ve got a cookie bursting with flavor that is a convenient snack for anyone who cares about their health and their nutritional needs. You have a selection of flavors to tame that sweet tooth while you are on the go: Peanut Butter, Chocolate Chip, Double Chocolate and Ginger.

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Shark Tank Air Date: 11/25/18 – Season 10 – Episode 6

 

Nui Cookies Shark Tank 3

Nui Cookies Shark Tank 2


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