Millions of men get manicures and pedicures, but many do so reluctantly. It’s not the service they are opposed to, it’s the environment. Nail salons aren’t designed to appeal to men’s sensibilities, and men feel like a fish out of water the moment they walk through the door. Hammer and Nails changed that by creating a nail shop for guys, offering hand and foot care in the comfort of the ultimate man cave. Men feel at home in the low lighting, lounging in oversized leather chairs with high end headphones, watching premium programming on their personal flat screen TVs, all while receiving premium quality nail services. Hammer and Nails puts the “man” in manicure.