Golf fashions sure have changed since the days of kilts and animal skins. Then there were knickers and tweeds and later suits and ties. The dress code started to ease up during the 1930s and 1940s, and in the 1950s, golfers were wearing casual slacks and polo shirts (soon to be known as golf shirts) following the lead of Arnold Palmer, arguably the most influential golfer ever. And today? It’s the same casual slacks and golf shirts in solid colors and stripes.
Jason Richardson’s first job was caddying at a country club in Arizona when he was 12 years old, and he has never gotten over his love of golf. A tournament was coming up, and he went shopping for a new golf shirt. That’s when it hit him—they were the same shirts his grandfather wore! Jason is a spiffy kind of guy, and he wanted a spiffy shirt. Besides, golf shirts were way overdue to throw off the 1950s and get with the 21st century.
Jason got right to it. He created designs and patterns, decided on a fabric, and, in two months, had shirts so that he could test the market. He and a friend wore them to a golf tournament in Scottsdale, and from the “Wow!” reactions, he knew he was onto something. He founded his company, Bad Birdie Golf Apparel, to produce high-quality golf shirts in vibrant colors and distinctive patterns and to bring more style and personality to the golf course.
Jason was an experienced entrepreneur. He had a successful commercial photography company. He also used his degree in marketing from Azusa (California) Pacific University to do freelance work, including for mega-corporations such as Microsoft, Apple and Nike, producing television commercials and branded content, as well as developing strategies to maximize exposure.
The sole objective of Bad Birdie is to produce the coolest-looking golf shirts—so cool that they are worn everywhere—work or play. Even non-golfers are grabbing them up. The made-in-the-USA shirts are lightweight and comfortable with just the right fit, not too baggy, not too tight, in sizes from Small to XXLarge. The premium, moisture-wicking and breathable fabric, 100% microfiber polyester, feels as “high end” as it is. The structured collar and placket keep the shirt looking crisp all day. And when the day is done, just toss it into a washing machine on “cold.”
Whether you are a wildlife lover (that’s four-legged wildlife) or prefer the tropics, geometric designs, or Southwestern US art, you will find your favorite shirt. You know the saying: “The better you look, the better you golf.” Right—that’s not a saying, but who’s to say it can’t happen.
Jason stays engaged with the community mostly through Instagram. That’s how he learns about opportunities to donate to charity golf tournaments in Southern California.