Muvez Footwear Slipper Shoes

Tracking dirt into the house is a problem most everyone struggles with. It’s an everyday problem, but can become more serious if the concern is to prevent germs and bacteria from being spread all through your living space. People in areas with severe winter weather or long “mud seasons” are used to carrying around a pair of indoor shoes or slippers because many homeowners ask guests to take off their boots or shoes at the door to avoid tracking snow, ice or mud through the house. It’s certainly possible to leave a pair of slippers by your door when you go out and change into them when coming back home, but sometimes that can be a real hassle. You’ve got bags of groceries or your kid’s sports equipment to unload from the car, requiring several trips in and out of the house. Or maybe you’re going out shopping and forgot your keys, and you really don’t want to bother sitting down and changing your shoes just to make a quick foray to the kitchen where you left the keys!

Muvez footwear slipper shoes shark tank removable soles

Eric Cruz faced this dilemma every time he went out to sports practices where he would then need to change into cleats or other sports footwear. Not finding anything that would make this whole process easier, Eric decided to make it himself. After graduating from Kean University in 2011 with a degree in management, Eric earned a master’s degree in business and sports administration from Fairleigh Dickinson University. He went on to work at CBS Radio and Mercedes-Benz, then he teamed up with his brother, Ryan, and friend, Kevin Zamora to establish Muvez Footwear (pronounced “moves”) and creating his dream shoe became his full time job.

In a March 30, 2020 article on the Kean University website, Eric recalls that the first prototype was made from supplies from the local hardware store. He even volunteered to dip his foot into a silicone, rubber and foam mixture to create a mold for the footprint! The team then spent several years in research and development to create the shoe, which they named “3:AM.” Eric Cruz, Ryan Cruz and Kevin Zamora all left their jobs in corporate America to pursue design and manufacture of innovative products. 3:AM reflects Muvez’s mission to support the lives of creative and innovative people (who apparently are often up at 3AM, deeply involved in the creative process)! In fact, the 3:AM shoe was adopted early on by Chris Lavish, a model and NYC street fashion connoisseur, who wore them while showcasing various fashion ensembles during London Fashion Week.

Muvez footwear slipper shoes shark tank colors

Initial funding came through private equity and a Kickstarter Campaign. The campaign occurred during August/September of 2019, with an initial goal of $15,000, and ended with 292 backers and $33,873. An article in Yahoo Finance Section on July 31, 2019, described the shoe as combining “the functionality and detail of an athletic shoe with the comfort and convenience of casual house slippers.”

The 3:AM is made of a breathable knit upper slipper/shoe and elastic piping that provides a comfortable, secure fit. The detachable sole is made of rubber-like EVA material and provides protection and extra shock-absorbency. Wear the inner shoe around the house without the sole and then slip on the sole when leaving the house! The inner shoe comes in four different colors and the sole in black and white for mix and match capability. If the sole gets dirty it can be tossed in the washing machine. 3:AMs come in sizes for men, women and children.

Eric Cruz learned many of the elements of a successful business at Kean University: networking, resourcefulness, learning on the go, and mitigating risk. He admits he didn’t really set out to become a business owner, but “entrepreneurship kind of chose me.” Eric’s goal has always been to be successful at whatever he pursues and it looks like he is on the right path with Muvez!

muvez.co

Shark Tank Air Date: 04/03/20 – Season 11 – Episode 18

 

Muvez footwear slipper shoes shark tank 2

- Advertisement -
Previous articleBad Birdie Golf Shirts
Next articleSeriously Slime

LATEST PITCHES

Yellow Leaf Hammocks

When Joe Demin took some time off to backpack through Thailand, he expected an adventure. He did not expect that the trip would change...

The Mad Optimist Soap and Bath Products

If you ever wanted to make your own soap, but after looking into the process figured it would be too difficult, think again! ...

Dreamland Baby Weighted Blanket

Tara Williams and her husband Rob needed sleep. So did Luke. At six months old, Luke still was not sleeping through the night. It...

RollinGreens Plant Based Wings and Tots

Ryan Cunningham and his wife Lindsey decided to start a food truck business. Ryan, Executive Chef, had worked as a personal chef (known as...

mcSquares Dry Erase Whiteboard Tiles

Anthony Franco has built and sold five successful companies, and amassed an impressive number of awards in the process: 74 technology awards, 62...

Salted Restaurant Delivery

Jeff Appelbaum is the founder and CEO of the Salted Restaurant Group. Restaurant groups are nothing new. There is Darden Restaurants that owns Olive...