Nurturing and hydrating skin is an important part of a healthy lifestyle, even if it may be considered by some as unnecessary or frivolous. This may be because most people don’t often think about the critical role skin plays. Everyone knows how important a heart, kidney or lung is to their very existence, but few realize that skin is the body’s largest and fastest-growing organ. It protects all those other critical organs from germs and injury, helps regulate internal temperature, and contains nerves vital to touch.

Anita Sun Eisenburg worked for more than a decade as a Medical Esthetician, helping to heal skin that had been damaged from serious injuries, burns and cancer treatments. She knew the value of routine skin treatment for everyone, but was also aware that visits to an esthetician could be expensive and out of reach for many. Doing a facial at home can often be a messy and time consuming project– slathering on the necessary ingredients and then lying down so they don’t slip off, and then waiting…..

Anita developed a passionate desire to provide specialized products that would be affordable and convenient, and most important easy to use by the average person at home.

In her work as a medical esthetician, she had learned that layering knit cotton gauze with bandage compression was the most effective way to apply the necessary treatments to the skin. She explains that not only “is it incredibly breathable and absorbent, it possesses the keen ability to retain moisture and transfer trapped excess out of the pores at a quicker rate.”

She teamed up with Mariella Scott, who worked in the beauty industry, and they founded Dermovia in 2014. Experimenting with different materials, they created a wearable facial mask from a special blend of cotton gauze with just the right amount of compression to be soothing. They picked lace because it is a “material that symbolizes beauty and strength.” And the chosen material led to the unique name: “Lace Your Face Mask.”

Dermovia created a Facebook page, and appeared on KTLA 5 Morning News on June 5, 2014. Word spread and the mask was featured in numerous on-line and print beauty and popular magazines, such as Allure, People, Seventeen and Huffington Post. In January of 2016, Dermovia launched Lace Your Face in the UK at Fenwick’s Bond Street, and at Nordstrom’s in the US.

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On February 23, 2017, Ellen Degeneres used a Lace Your Face mask on Jimmy Kimmel as part of her comedic routine “preparing” him for hosting the upcoming Oscars.

Each mask is infused with clinical-grade ingredients that treat various skin conditions. Some ingredients are common to all the masks, but there are a great variety of different combinations. Many ingredients are familiar: aloe, chamomile, green tea, rose water. Some, such as bamboo charcoal, cogon grass extract or lentil seed extract, are not so well known perhaps, but contain nourishing and soothing properties as well. The Lace Your Face Mask is free of parabens, sulfates and fragrance. They are also cruelty-free, with no animal testing.

The masks have a unique chin strap that pulls up and over the ears, so the mask will stay in place and the wearer can engage in other activities if desired. Multitasking is possible, although taking a video call might not be the best decision! The Lace Your Face Mask can be used cool by refrigerating it for 10 minutes, or warm by soaking in hot water for one minute. (Do not put in microwave.) Each mask includes enough rejuvenating ingredients for a second use, and instructions are provided in each packet. They can be purchased from Amazon, Nordstrom’s or from the Dermovia website (where US orders are shipped free of charge).

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Shark Tank Air Date: 2/25/18 – Season 9 – Episode 24

 

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Lace Your Face Shark Tank 1


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