Young King Hair Care is a line of natural, plant-based products that are made specifically for Black and Brown boys. From the ingredients to the scent to the packaging—it’s all geared to redefine male grooming and encourage boys with textured hair to celebrate their “crowns.”
First time parents, Cora and Stefan Miller, were blessed with a beautiful brown baby they named Kade. Kade came with a glorious full head of hair. By the time he reached his first birthday, his hair changed into its natural curly kinky texture. Cora searched for natural hair products and found none for curly headed boys. She had discovered a void within the natural hair care market, and she and Stefan decided to fill it by launching their own line of hair products.
The two were well-equipped to start their own business. Stefan has an MBA from the Kellogg Graduate School of Management and an MBA in international business from the Instituto de Estudios Superiores de la Empresa. He already had a long and successful career in Consumer Packaged Goods with the Coca-Cola Company, General Mills, and Johnson & Johnson. He is the big picture strategic visionary. Cora is the more tactical, detail-oriented planner. She had earned a B.A. in Journalism and Public Relations from the University of North Carolina and a Master’s in Public Administration from the Georgia State University. She was a Vice President for United Health Group and a leader in collaborative social responsibility, program development and communications.
The pair spent more than a year researching ingredients, trying out various brand designs, seeking out the right manufacturing company, and testing multiple iterations of products. They arranged consumer focus groups—of parents of young boys to find out what they wanted in hair products and of the boys themselves to select scents and get feedback on formulations. Their Young King Hair Care received a big boost when it was one of ten (out of 450) emerging beauty brands selected to participate in Target’s accelerator program, which landed it in 1,200 Target stores.
Young King Hair Products
Cora and Stefan created the first hair care line that accommodates Black and Brown boys with hair types from 3A to 4C: from curls the size of a wine cork to coils the size of a crochet needle to hair with a zigzag shape and all the accompanying special needs of each type, such as moisturizing, definition, and breakage.
The products are vegan, cruelty free and contain no phthalates, sulfates, parabens, silicone, or mineral oil.
Shampoo
Cleanses and moisturizes the hair while gently soothing the scalp. Ingredients include rosemary, honey and coconut oil.
Massage through wet hair and scalp from root to tip. Rinse with warm water and repeat as needed.
Conditioner
Softens, nourishes and detangles. Ingredients include avocado oil and rosemary.
After shampooing, massage a dot of conditioner throughout the hair. Wait for 2-3 minutes (5-7 minutes for a deeper conditioning) and rinse with warm water.
Leave-In Conditioner
Detangles, hydrates and softens curls. Ingredients include grapeseed and coconut oils.
After drying the hair, generously apply Leave-In Conditioner to the hair from root to tip.
Essential Oils
A blend of lightweight essential oils, including avocado and argan, nourishes and strengthens the hair, eliminates frizz, adds shine, and softens the curls.
Apply a thin layer to dry hair to lock in moisture.
Curling Cream
Moisturizes, enhances and defines curls without leaving behind product residue. Ingredients include shea butter and marshmallow root.
Apply to hair to seal in moisture and provide definition and hold.
Mousse
Defines curls, smooths out frizz and flyaways, boosts volume, and adds a major dose of hydration to hair. Ingredients include aloe vera and coconut oil.
Pump the mousse into the hands and work through damp hair from root to tip. Let air dry or diffuse. For best results, use after Leave-In Conditioner.
Pomade
Provides a medium hold without stiffness, adds luster to unruly curls, and improves hair health. Ideal for sculpting hair or slicking down straight hair. Ingredients include aloe vera and coconut oil.
Scoop a quarter-size amount into palms and apply evenly throughout hair. For waves, smooth and brush hair downwards in each section. For best results, apply to damp hair.
Cora and Stefan are proud of helping boys around the world be the best version of themselves and encouraging them to start a daily grooming regimen that will give them confidence for the rest of their lives.
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