Invented by Steven Epstein, Flip-It Cap makes it easy to retrieve all of a product from its container rather than squeezing and banging, watering down the contents, or abandoning that last 15% or so in frustration. Epstein had grown up in a family-manufacturing business that included a plastic bottle molding operation, and was Vice President of Mid-Continent Packaging, a manufacturing business in Oklahoma. One day he had just gotten out of the shower and wanted to put on some lotion. The pump spit and quit, spit and quit, causing the familiar frustration of trying to retrieve the last amounts of product from a bottle. As Epstein described this experience to Nina Pineda of WABC in a September 13, 2016 story, “That’s when I had the light-bulb moment.”
Epstein’s invention entered the home use market in 2014 and the professional beauty market in September of 2015. The company grew rapidly and gained distributors both inside the US and in eight other countries. In 2016 Epstein brought the Flip-It Cap to the ICMAD (Independent Cosmetics Manufacturers and Distributors) show in Las Vegas and won “Member’s Choice Best New Product of 2016.” In March of 2019, Flip-It Cap participated in the International Home and Housewares Show in Chicago, a sold-out event with 2,205 exhibitors from 43 countries on six continents.
Flip-It Cap is a three-legged stand that replaces the original top, enabling the bottle to be turned upside down so that the contents can fall into the neck of the bottle. To dispense the contents, simply open a cover tab and squeeze the bottle. In order to assure that the cap is correctly placed, the patented valve tip provides a fail-safe solution. If the valve is open, the bottle will not stand properly (and usually falls over)! Flip-It!® is made from food-grade and BPA-free plastic, is top-shelf dishwasher safe, and can be used on the majority of squeezable bottles manufactured worldwide. The stand itself is made in one size with a wide range of adapters included in each kit. New in 2019 are special size adapters for Nivea, Eucerin and Aquaphor bottles!
Epstein says that according to Consumer Reports, up to 25% of beauty products and up to 15% of kitchen condiments are wasted … simply because it’s hard to get thick liquids out of a bottle. In addition, bottles that still contain products are not as likely to be recycled, contributing to greater waste of resources and use of landfills. Flip-It Cap is a good way to support consumers’ desire to save time and money and help the environment.