Really, who hasn’t been there? In the dorm. At work. On a romantic weekend trip. While at the future in-laws’ country estate. Anywhere that you have to “go” and end up rummaging around for an aerosol spray and leave the bathroom choking from the fumes. Or waving your arms around like a crazy person trying to clear the air. Or running the hot water in the sink and bathtub because you may have heard someplace that steam sanitizes. No matter what your (futile) method, you pray, “Please, please, please . . ., ” that no one goes into the bathroom until the odor retreats. And what are the chances?
Tyler Jay has come to the rescue with Plop Star, tablets that block toilet odors before they start and leave the bathroom with a subtle citrus scent for the next person. Nothing could be easier: drop a tablet into the bowl, wait a few seconds, take your seat, and do your thing—no worries, no matter where or when nature calls.
On paper, Tyler might not be a “most likely” to create such a product. After all, he has a degree in fine arts from the University of Arizona and was hired on as a production assistant for some pretty popular films (e.g., Hearts in Atlantis, Zoolander). But he veered off that path when he became more interested in producing and directing commercials. After working for some of Chicago’s leading ad and marketing agencies, it was a natural progression for Tyler to start his own company, Tandem, Inc., where he and his team create world-class branded content films, videos and photography across a range of budgets and timelines.
Among the products he has worked on were toilet odor products, and Tyler was sure there was a better way than the sprays and drops that are cumbersome, leak in your purse or pocket and accumulate germs. Like so many inventive products, the solution came to Tyler right out of the blue. Or, more precisely, right out of his daughter’s bathwater. When he dropped a bath bomb into the water, it fizzed, turned the water a pretty color and lightly scented it. And that was when Tyler envisioned a tablet for the toilet. He partnered with a chemical company experienced in formulating household products and one that is environmentally conscious. After many iterations, Tyler’s vision became a reality, Plop Star.
Plop Star’s formula includes essential oils, which act as a buffer against bathroom odors and leave behind a refreshing citrus scent, not one that hits the next person in the face as traditional bathroom sprays can do. One tablet does the trick. They come in a flat, individually wrapped package (2” x 2”) that fits into a pocket, wallet or small purse.
Of course, he didn’t have to look far for a means of advertising Plop Star. He and his team created an award-worthy video of comic vignettes of common toilet situations starring his family and friends. Tyler was talked into acting in it in addition to directing it. The result: He’ll stay behind the cameras!