Ready, Set, Food! Allergen Introduction for Babies

There are 5.6 million American children under the age of 18 who are allergic to at least one type of food, according to the Centers for Disease Control and Prevention. More than 40% of those children have experienced a severe reaction, such as anaphylaxis. Life-threatening food allergies send someone to an emergency room every two minutes. And it is getting worse. Allergies have increased by 50% over the last 10-15 years. Peanut allergies have tripled.

The traditional approach to protecting children from allergies was to keep them away from allergen foods, but groundbreaking studies have now determined that early and regular exposure to those foods reduces the risk of children developing allergies. The American Academy of Pediatrics, for instance, advocates introducing infants to allergens when they are four to six months old.

Parents are then left in a quandary: how much of these foods to introduce to their baby, in what order and when and how to increase the exposure. Dr. Katie Marks-Cogan, Pediatric and Adult Allergist, was having trouble figuring it all out for her infant son. Dr. Andy Leitner, Anesthesiologist, had waited too long. When only six months old, his son suffered an extreme allergic reaction to peanuts. What chance would lay parents have? Katie and Andy gathered together a team of pediatricians, allergists and food scientists to formulate a way to make early and sustained allergy introduction safe and easy. They enlisted Daniel Zakowski, long successful in leading consumer goods companies, as CEO, and Ready, Set, Food! was established.

Ready, Set, Food! Early Allergen Introduction For Babies Shark Tabnk 2

Ready, Set, Food! is an organic, non-GMO, all-natural daily dietary supplement that complies with all guidelines from the American Academy of Pediatrics and National Institutes of Health regarding infant feeding and introduction of allergenic foods. Each day, one packet of food powder is mixed into breast milk, formula or food, reducing your baby’s risk of allergies by up to 80%. Your infant is introduced to the correct dosage of peanuts, eggs and milk in two stages. During the 12-day introduction stage, allergens are introduced one at a time. During the 6-month maintenance stage, protein levels are increased to sustain exposure until the child is eating regular amounts of those foods.

This system relieves parents of stressful guess work and provides the gentlest, most precise method of exposing a baby to these common allergenic foods. Ready, Set, Food! also provides the convenience of a subscription plan so that everything you need arrives at your door each month.

The company and its principals are committed to providing more education and resources to consumers about the science of early allergen introduction and is working to expand its corporate wellness program so that family-oriented companies will offer Ready, Set, Food! to working parents as an employee benefit. They also partner with End Allergies Together (E.A.T.), a nonprofit organization dedicated to ending the food allergy epidemic by directly funding research to accelerate treatments and cures.

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Shark Tank Air Date: 01/19/19 – Season 11 – Episode 12


Ready, Set, Food! Early Allergen Introduction For Babies 3


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