Oogie Bear Baby Booger Tool

Nina Farzin, the founder of Oogie Bear, did not initially plan to start a business. Her experience as a parent of three children, particularly during cold and flu seasons, led her to invent oogiebear. As a pharmacist, Farzin noticed a lack of effective options for relieving babies’ nasal discomfort caused by boogers. Understanding the importance of nose breathing for health and its impact throughout life, she designed oogiebear to help children and parents breathe easier.

Oogie Bear Nose Picking Tool Shark Tank

Oogiebear is unique as the only infant booger picker on the market that safely and effectively removes both sticky and dried boogers from babies’ nostrils. Its patented design includes a loop end for sticky boogers and a scoop end for dry ones, with a bear head that prevents the tool from going too far into the nose.

Oogie Bear Nose Picking Tool Babies Shark Tank

Farzin meticulously considered every aspect of oogiebear, selecting premium soft rubber for comfort and ease of grip. Cleaning the product is straightforward, requiring only warm soapy water and air drying. Building on its success, Farzin developed oogiebear brite, a second-generation tool with an integrated LED light for better visibility during nighttime use. Oogiebear is also effective for earwax removal.

Oogiebear has become the flagship product among a range of baby care items, including balms, teethers, toothbrushes, and others. Farzin’s company is committed to innovating and finding more effective ways to promote nose breathing and solve common issues faced by new parents, challenging traditional approaches in baby care.

Oogie Bear in the Shark Tank

Sina and Nina Farzin went into the Shark Tank asking for $400,000 in exchange for 5% equity, setting the company valuation at $8 million. The product, with a manufacturing cost between $2 to $4 and retail price ranging from $12.99 to $24.99, had achieved significant sales, totaling over 1 million units since its inception in 2015. By 2022, OogieBear had generated over $15 million in revenue, with projections of $5.4 million in sales and $1 million in profit for the year. The business had shown consistent growth, with revenue of $4.5 million in 2021 and an anticipated $6.5 million in 2023.

Kevin O’Leary first offered $400k for 10% equity at a $4 million valuation. Lori Greiner noted a competitor but was still interested, offering $400k for 10% equity and suggesting Mark Cuban join her. Cuban proposed a 12% stake for the same investment. Barbara Corcoran was also impressed and made a similar offer of $400k for 10% equity. Robert Herjavec showed interest in Corcoran’s offer, leading to a joint bid. The entrepreneurs countered with $600k for 10% equity. Corcoran suggested an additional $200k line of credit, but the Farzins declined, citing their strong financial position. Eventually, a deal was struck with Corcoran and Herjavec for $600k in exchange for 10% equity​​​​.

Original Ask $400,000 for 5% equity
Valuation $8 Million
Sales Over 1 million units, $15 million in revenue by 2022
Projected Revenue $5.4 million in 2022, $6.5 million in 2023
Offers Kevin O’Leary: $400k for 10%; Lori Greiner: $400k for 10%; Barbara Corcoran & Robert Herjavec: $400k for 10% (joint offer)
Final Deal Barbara Corcoran & Robert Herjavec: $600k for 10% equity

Oogie Bear Update After Shark Tank

After their appearance on Shark Tank, OogieBear introduced several new products including teething toothbrushes, ear cleaners, aspirators, nose balms, chest rubs, and more, incorporating innovative features like LED lights in some tools to enhance functionality. These products cater to the needs of newborns up to 24 months old.

Financially, OogieBear maintained a strong trajectory. As of September 2022, the company was on track to achieve $5.4 million in revenue, with a profit of $1 million. The entrepreneurs projected to generate $6.5 million in revenue by 2023. The deal with Sharks Barbara Corcoran and Robert Herjavec played a significant role in driving sales and expanding the company’s visibility.

The company’s products have achieved global availability, notably on Amazon, where the Booger Picker became a best-selling item, receiving a 5-star rating from 85% of buyers. Other retail outlets for OogieBear products include Walmart, Buy Buy Baby, Target, and Nordstrom.

The strong performance and customer reception of OogieBear products have significantly raised the company’s profile. With over thirty thousand reviews on Amazon, the products have maintained an impressive 4.7-star rating, indicating high customer satisfaction and product efficacy. The partnership with Barbara Corcoran and Robert Herjavec has been crucial in driving the business forward, helping it reach a wider market and achieve greater sales.


Shark Tank Air Date: 09/23/2022 – Season 14 – Episode 1




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